College sports organisation the Big 12 Conference has appointed the Learfield IMG College agency as its new sponsorship rights-holder
Italian sports equipment company Mondo has signed as a Sole Supplier to the Tokyo Organising Committee of the Olympic and Paralympic Games in the athletic equipment and athletic track category
The local organising committee for the 2019 European Games has agreed a partnership with the Minsk Soft Drink Company
The British Olympic Association has signed a new partnership with UK clothing brand Ben Sherman. The deal will make Ben Sherman an Official Supporter of Team GB through Tokyo 2020 and beyond
Financial services company Protective Life Corporation has acquired naming rights to a planned multi-use stadium in the US city of Birmingham, Alabama
Publishing company Kadokawa Corporation has agreed a deal to sponsor the 2020 Olympic and Paralympic Games in Tokyo, Japan
Tea and coffee products manufacturer Instacup has agreed a deal to sponsor this year’s edition of the European Games multi-sport event in Minsk, Belarus.
Japanese car brand Toyota has signed major deals with the Pan American Games and Giro d’Italia, Italy’s biggest cycle event.
Former Disney executive Marlène Masure has taken over as director of business development and partnerships for the Paris 2024 Organising Committee for the Olympic and Paralympic Games.
German sportswear manufacturer adidas has entered into a partnership with the Olympic Federation of Ireland
Evian’s Wimbledon 2018 campaign was named Sponsorship of the Year at last night's 25th UK Sponsorship Awards.
Chilean brand LATAM Airlines has signed a new partnership with the Lima 2019 Pan American and Parapan Games
US Olympic and Paralympic Properties, the joint sales venture of the LA 2028 Organising Committee and the US Olympic Committee, is closing in on its first deal, according to US press reports.
Japanese food producer Ajinomoto has agreed a deal to become a major sponsor of the 2019 Southeast Asian Games, which will take place in the Philippines
The local organising committee for the 2021 World Games in the US city of Birmingham, Alabama, has signed its fourth foundation partner for the multi-sport event
The IOC has reached an agreement with the German Cartel Office to further dilute the scope of its controversial Rule 40, which places marketing restrictions on athletes while Olympic Games are ongoing
The organising committee of the Tokyo 2020 Olympic and Paralympic Games has signed new partnerships with Narita International Airport Corporation and Japan Airport Terminal
Japanese precious metal products manufacturer Tanaka Holdings has been announced as the latest Official Supporter of the Tokyo 2020 Olympic and Paralympic Games
The Philippine Southeast Asian Games Organising Committee (PHISGOC) has unveiled the first group of sponsors for this year’s edition of the multi-sport event.
Team GB has launched its first ever 'Official Sleep Partner' deal with UK bed retailer Dreams
The International Basketball Federation (Fiba) has agreed a new multi-year partnership with Chinese sports flooring manufacturer Enlio for its 3x3 discipline
The British Olympic Association has signed the University of Hull as a new domestic partner for Team GB
Japanese clothing company Uniqlo has agreed a four-year deal to become the Swedish Olympic Committee’s (SOK’s) new main sponsor and official apparel supplier for its Olympic and Paralympic teams.
Timing devices manufacturer Minsk Watch Plant has agreed a sponsorship deal with the 2019 European Games