Motorsport

Motorsport

Throughout the 2021 Formula One (F1) season Castrol briefed agency Bright Partnerships to leverage its partnership with the Alpine F1 team via a season-long, multi-strand awareness and engagement activation…
Motorsport

The Mercedes Formula 1 team has signed up vehicle management specialist Solera to its sponsorship portfolio
Motorsport

Qatar Airways is set to be announced as the new airline sponsor of Formula 1, ousting incumbent Emirates to secure the rights
Motorsport

The FIM World Supercross Championship (WSX) has appointed sports rights and marketing agency TGI Sport to support its search for international sponsors
Motorsport

Logistics company DHL has agreed a multi-year extension to its Formula E sponsorship deal, while the electric car-racing championship has signed a rights deal with Brazilian commercial broadcaster Bandeirantes
Motorsport

Italian motorsport organisation Scuderia Ferrari has signed US software company Genesys as a new sponsor, while confirming the termination of a deal with Swiss blockchain technology company Velas Network
Motorsport

McLaren Racing has extended and expanded its agreement with sportswear brand Castore
Motorsport

Chinese Formula 1 driver Zhou Guanyu has agreed a new endorsement deal with Dior, while also extending his contract with HSBC
Motorsport

Andretti Global, the parent company of Andretti Autosport, is stepping up its bid to secure a Formula 1 entry by partnering with American automotive company General Motors for a proposed two-car Andretti…
Motorsport

French-Italian eyewear company EssilorLuxottica has extended its sponsorship agreement with the motorsport interests of Italian automotive marque Ferrari
Motorsport

Formula E’s association with its tyre supplier Hankook has expanded to include title sponsorship of five races in 2023.
Motorsport

DHL dovetailed its Formula One (F1) partnership, with its focus on positive fashion and its own corporate zero waste sustainability commitments, through an activation launched in May 2022 called ‘The C…
Motorsport

Formula 1 has announced that Gulf Air, the national carrier of Bahrain, will continue as the title sponsor of the Kingdom’s grand prix following the renewal of a deal that has been running since the e…
Motorsport

Williams Racing has secured a payout of just over £26.2m (€30.5m/$32.1m) after winning a legal battle against former title sponsor, venture capital conglomerate Rokit.
Motorsport

Formula E founding partner Julius Baer has extended its sponsorship of the electric racing car series until the end of 2026
Motorsport

Electric racing series Extreme E has signed up Kaizen Clean Energy as a sponsor
Motorsport

NASCAR has extended its long-running partnership with the Goodyear Tire & Rubber Company in multiyear deal, continuing the American multinational tire manufacturing company's position as the exclusive …
Motorsport

Red Bull Racing is targeting $30m in licensing revenue after deciding to split its apparel licensing category into five separate tiers once its current deal with Puma expires.