Motorsport

Motorsport

McLaren Racing has signed up customer relationship management company Salesforce to its sponsorship portfolio
Motorsport

Hard Rock International, the restaurant, hotel and casino company, is joining the list of presenting partners for the Las Vegas Formula 1 Grand Prix ahead of the inaugural event in November 2023
Motorsport

Formula 1 is poised to announce a multi-year renewal of its Global Partner agreement with Heineken
Motorsport

The Aston Martin Formula 1 team has signed up Saudi Arabian airline Saudia to its sponsorship portfolio as the team’s 'Official Global Airline Partner'.
Motorsport

Australian motor racing series Supercars has announced four new sponsorship agreements for the 2023 season, with Panasonic, Schick and Repco Authorised Service joining in a trio of new deals and Boost…
Motorsport

Formula 1 team Scuderia Ferrari has renewed a sponsorship agreement with yacht manufacturer Riva, extending their partnership for another season
Motorsport

Formula One has renegotiated its global agreement with the Interregional Sports Group (ISG) covering the marketing of its betting sponsorship rights using virtual advertising technology so that the deal…
Motorsport

The Aston Martin Formula One team has signed up digital members’ club and luxury concierge platform Velocity Black to its sponsorship portfolio.
Motorsport

German oil and additive manufacturer Liqui Moly has agreed a one-season extension to its sponsorship deal with the Formula 1 motor racing championship
Motorsport

IndyCar and Indianapolis Motor Speedway (IMS) have renewed their agreement with Legends as their official retail partner on a multi-year deal
Motorsport

The Ferrari Formula 1 team has signed a major multi-year sponsorship agreement with Virtual Gaming Worlds (VGW), a global technology company that specialises in the creation of online social games
Motorsport

As Gulf Oil's sponsorship of McLaren Racing came to its conclusion, the company resolved to remain in the F1 market. It ultimately settled on Williams Racing and the opportunity the team provided to enter esports for the first time.
Motorsport

Formula 1’s revenue for the 2022 financial year rose to $2.57bn (€2.41bn), with the figures boosted by record attendances at its races.
Motorsport

Franz Tost, team principal at Formula 1’s Scuderia AlphaTauri, has dismissed reports that energy drinks company Red Bull is looking to sell the team, while XMTrading has agreed a deal to sponsor the t…
Motorsport

Aristocrat Gaming has been named the ‘Official Slot Machines Partner’ of the Las Vegas Grand Prix as part of a multi-year sponsorship deal.
Motorsport

Formula 1 team Alfa Romeo Racing has announced a new sponsorship deal with Corinthian Re, a specialty collateralised reinsurance company
Motorsport

Qatar Airways has announced a multi-year sponsorship deal with Formula 1 that sees it become the 'Global Airline Partner' of the motorsport series
Motorsport

Provisions were put in place for Qatar Airways to become a Global Partner of Formula 1 when the long-term hosting deal that will see 11 Grand Prix hosted in the country’s capital city, Doha, between 2021 and 2032 was agreed with the motorsport.