Motorsport

Motorsport

Former NBA vice president of marketing partnerships Daniel Rossomondo speaks to SportBusiness Sponsorship about his ambitions for MotoGP since joining the motorcycling series as chief commercial officer.
Motorsport

Formula 1 has opened up a suite of potential new commercial inventory via changes it has made to the structure of its all-female F1 Academy series
Motorsport

Formula E is in the market for a 12th team to join its grid, but will be highly selective about the type of organisation that fills it, new chief executive Jeff Dodds has declared
Motorsport

NASCAR has announced a deal with global esports organisation Gen.G as the motorsport continues to plant its flag in different emerging industries
Ice Hockey

Project and work management software company Smartsheet uses sports sponsorship to integrate its services into high-profile sports organisations like McLaren Racing and NHL franchise the Seattle Kraken. Matthew Williams reports.
Motorsport

Bridgestone will rival incumbent Pirelli to become Formula 1’s official tyre supplier having entered a bid under the current tender process, according to BBC Sport.
Motorsport

Heineken was prompted to move fast to renew its Global Partner deal with Formula 1 after finding out rival brewer AB InBev was also interested in securing the rights. Ben Cronin reports.
Motorsport

McLaren Racing has extended its agreement with global professional services company Deloitte in a multi-year renewal that expands the association to a global level
Football

Chipotle's chief marketing officer Chris Brandt tells SportBusiness Sponsorship about the brand's sponsorship strategy and describes how its recent move into F1 supports its long-term international growth ambitions.
Motorsport

Yacht brokerage firm Edmiston has agreed a sponsorship deal with this year’s Goodwood Festival of Speed and the Goodwood Revival event.
Motorsport

The Goodwood Festival of Speed has agreed a multi-year sponsorship with Pirelli to become the Exclusive Tyre Partner for the annual motorsport festival
Motorsport

Red Bull Racing has opened up a new sponsorship category in an agreement with drinks company Bacardi
Motorsport

Formula 1 has extended its agreement with top-tier sponsor MSC Cruises, continuing the global deal until the end of the 2026 season
Motorsport

Formula 1 has agreed a multi-year deal with Puma, making the German sportswear and equipment manufacturer an official provider of the motor-racing championship
Football

The Argentinian Football Association (AFA) will have a brand presence at this month's Indianapolis 500, the flagship race of the IndyCar motor racing season, as part of wider plans to grow its commercial…
Motorsport

Global technology services company DXC Technology has agreed a sponsorship deal with Formula 1 motor-racing team Scuderia Ferrari
Motorsport

McLaren Racing has signed up fashion brand Reiss to its sponsorship portfolio in a multi-year agreement that makes the company the Official Travel Wear Partner of McLaren’s Formula 1 team.
Motorsport

Automotive retailer AutoNation is entering Formula 1 team sponsorship for the first time through a deal with Alpine for the 2023 Miami Grand Prix on May 5-7