Mixed Martial Arts (MMA)
The Ultimate Fighting Championship has renewed its partnership with Malaysian low-cost carrier AirAsia
The ONE Championship mixed martial arts series has signed a new Official Partner deal with Asian brokerage firm Fullerton Markets
The Ultimate Fighting Championship has renewed its partnership with Volkswagen Brazil until 2020
UFC has tied up a new partnership with Motel 6, which will become the mixed martial arts organisation's first "Economy Lodging Partner", a new sponsorship category.
The world’s largest poker brand, PokerStars, featured at the UFC’s final pay-per-view event of 2018, having signed as the UFC’s first-ever ‘Official Poker Partner’ in December. Poker
US energy drink brand Monster Energy has renewed its Global Partner deal with US-based mixed martial arts organisation Bellator
Mexican beer brand Modelo is paying between $12m (€10.6m/£9.2m) and $14m per year as the new Official Beer of the Ultimate Fighting Championship, according to industry sources.
UFC partner AirAsia will get ‘unprecedented branding’ at this weekend’s big fight between UFC legend Conor McGregor and Khabib Nurmagomedov at the T-Mobile Arena in Las Vegas. Bi
UFC has signed a new multi-year deal with Australia’s largest pub and hotel chain ALH Group.
Conor McGregor hasn’t fought since boxing against Floyd Mayweather in August 2017 and his last Mixed Martial Arts (MMA) outing was nearly two years ago – but he remains the biggest draw in Ultimate Figh...