Minor Sports
Samsung teams up with Tough Mudder
Consumer electronics company Samsung has entered into a partnership with the Tough Mudder obstacle course series.
Drone Racing League signs Bud Light as first major sponsor
The Bud Light beer brand has agreed a deal to become the first major sponsor of the US-based Drone Racing League.
DR1 Racing flies off with new partner
Drone racing organisation DR1 Racing has entered into a partnership with children’s entertainment company Spin Master.
Second major sponsor backs World Chess Championship
International holding company EG Capital Advisors has signed up as the second major sponsor of this year’s World Chess Championship Match, which will be held in New York from November 11-30.
Russian firm moves to back World Chess Championship
Russian fertiliser producer PhosAgro has signed on as a sponsor of the 2016 World Chess Championship Match, which will take place in the US city of New York from November 11-30.
ELeague connects with new sponsor
The HyperX division of memory products manufacturer Kingston has entered into a partnership with the ELeague esports competition.
Comcast enters esports market with ESL, Evil Geniuses deals
The Xfinity brand of US media company Comcast has agreed sponsorship deals with esports organisations ESL and Evil Geniuses.
ELeague levels up with first sponsors
The ELeague esports competition has entered into partnerships with sandwich restaurant chain Arby’s, financial services company Credit Karma and casual dining restaurant and sports bar franchise Buffalo Wild Wings.
Mountain Dew gets behind drone racing through DR1 tie-up
Soft drinks brand Mountain Dew has entered into a global sponsorship deal with drone racing organisation DR1 Racing in what is termed the first branded partnership for the emerging sport.
Tough Mudder signs first presenting partner
The Tough Mudder obstacle course series has named outdoor clothing and apparel manufacturer Merrell a presenting partner of its global endurance events.
Star Sports extends title sponsorship of Pro Kabaddi League
Harley-Davidson climbs aboard for X Games
US motorcycle manufacturer Harley-Davidson has reached a multi-year deal to sponsor the X Games extreme sports event.
World Kabaddi League pins down title sponsor
Indian business, real estate and entertainment conglomerate Wave Group will be the title sponsor for the inaugural edition of the World Kabaddi League.
Renault-Nissan Alliance to drive online contests at World Mind Games
International sporting federations union SportAccord has reached a deal to make the Renault-Nissan Alliance an official partner for its 2013 World Mind Games event, which commences in Beijing today.