Ice Hockey
Islanders, Senators announce new helmet sponsors
The National Hockey League's New York Islanders and Ottawa Senators have both announced new helmet sponsorship deals for the upcoming 2022-23 season, reflecting continued corporate interest in the asset
CCM named official equipment supplier of PWHPA
Hockey equipment designer and manufacturer CCM has been named the new official equipment sponsor of the Professional Women’s Hockey Players Association ahead of the upcoming fourth season.
NHL introduces virtual advertising ‘Dasherboards’ in Supponor tie-up
The National Hockey League will introduce league-wide virtual advertising during its 2022-23 season, having agreed a deal with specialist digital signage technology firm Supponor
Bruins bring in Rapid7 as inaugural jersey patch sponsor
The National Hockey League's Boston Bruins have named Boston, Massachusetts-based cybersecurity firm Rapid7 as the team's inaugural jersey patch sponsor for home and road uniforms from the 2022-23 season
Maple Leafs, Coyotes strike NHL jersey patch sponsorship deals
The National Hockey League's Toronto Maple Leafs will wear a "Milk" logo on their home and road uniforms following a multiyear jersey patch partnership with Dairy Farmers of Ontario
Oilers hire Athletes First to find jersey patch partner
The National Hockey League's Edmonton Oilers have appointed New York-based sports marketing agency Athletes First Partners (A1 Partners) on an exclusive basis to find a jersey patch partner.
Montreal Canadiens bring in RBC as home jersey sponsor
The National Hockey League's Montreal Canadiens have named Canadian multinational financial services company Royal Bank of Canada as the team's inaugural home jersey sponsor in a multiyear partnership,…
Penny extends as DEL title sponsor to 2028
Discount supermarket chain Penny has extended its current contract with Germany’s top-flight ice hockey league by four years until the end of the 2027-28 season.
Minnesota Wild names Tria Orthopedics as jersey patch sponsor
Minnesota Wild has become the latest National Hockey League team to announce a jersey patch partnership, striking a multiyear partnership with Tria Orthopedics
NHL Panthers strike multiyear helmet pact with Amerant Bank
The National Hockey League’s Florida Panthers have brought in Coral Gables-based community bank Amerant Bank as the team’s helmet sponsor for both home and away games in a multiyear deal.
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San Jose Sharks appoints Two Circles to sell jersey patch asset
National Hockey League franchise the San Jose Sharks has chosen the Two Circles agency to sell the team’s jersey patch sponsorship rights.
Healthcare Hero Spotlight – UPMC Healthcare & Pittsburgh Penguins
A pandemic-led, team partner employee recognition program - running from February 2021 to March 2022
Ice Keepers – Bud Light & NY Rangers / MSG
As the fallout of the pandemic extended the National Hockey League (NHL) 2020/21 season into the summer, New York Rangers partner Bud Light rolled out a drinks-linked engagement activation
BioSteel secures multiyear partnership with NHL, NHLPA
North American sports drink brand BioSteel has been designated the official hydration partner of the National Hockey League and NHL Players Association as part of a multiyear agreement
NHL, Caterpillar secure multi-year global partnership
The National Hockey League has secured a multi-year global partnership with construction equipment manufacturer Caterpillar Inc
NHL, NHLPA secure partnership extension with PepsiCo
New term covers range of snack and beverage categories in North America
Data Snapshot: NHL 2021-22
NHL sponsorship revenue has grown at double-digit YoY percentage increases over the last decade, according to the league, and the trend continued into the 2021-22 season as the worst effects of Covid-19 pandemic on the league’s event programme fell away.
NHL, NHLPA secure multiyear Hyundai deal in Canada
Car manufacturer Hyundai Auto Canada has secured a wide-ranging, multiyear partnership in Canada with the National Hockey League and NHL Players’ Association.