Ice Hockey

Ice Hockey

The National Hockey League has named New Jersey-based sandwich chain Jersey Mike’s Subs as its official sub sandwich in a multi-year, United States-based partnership.
Ice Hockey

The National Hockey League's Washington Capitals have named Hyundai Motor America as the team's official automotive partner
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The National Hockey League has unveiled the sponsorship activations for the Truly Hard Seltzer NHL All-Star Beach Festival fanfest, which will accompany the NHL All-Star Game taking place at FLA Live Arena…
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Discover Financial Services has become the league-wide helmet sponsor of the Premier Hockey Federation as part of a partnership extension through the remainder of the 2022-23 PHF season
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North American sports drink brand BioSteel has expanded its presence in the National Hockey League ecosystem by partnering with six teams
Ice Hockey

T-Mobile Park, the home of Major League Baseball's Seattle Mariners, will host the 2024 NHL Winter Classic, which will be contested between the Seattle Kraken and the Vegas Golden Knights
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The National Hockey League has signed a three-year extension with the Pittsburgh, Pennsylvania-based PPG as the league’s official paint partner in the United States and Canada.
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The National Hockey League's Nashville Predators have partnered with sports betting and iGaming operator BetMGM as the team's official sports betting partner in a multiyear agreement
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The National Hockey League’s Florida Panthers have expanded their partnership with Coral Gables, Florida-based community bank Amerant Bank, which has been designated the official bank of the Panthers and …
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The National Hockey League's Arizona Coyotes have agreed to a multiyear partnership with Goodwill of Central and Northern Arizona to have the Goodwill brand appear on the team's home game helmets
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Monster Energy has been named the official energy drink partner of the National Hockey League's New York Rangers and Madison Square Garden.
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The National Hockey League has announced a multiyear extension of its partnership in the United States with liquor brand Jägermeister, which will remain the “official shot of the NHL.”
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The National Hockey League's Columbus Blue Jackets have named Columbus, Ohio-based financial services company Bread Financial as the team's latest championship partner and home helmet sponsor in a multiyear …
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Gatorade Canada has announced a new partnership deal with the Professional Women’s Hockey Players Association ahead of their upcoming fourth season that kicks off on October 14 in Montreal, Canada.
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The National Hockey League's Florida Panthers have named Fort Lauderdale, Florida-based automotive retailer AutoNation as the team's inaugural road jersey patch sponsor in a multiyear deal
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The National Hockey League has secured a multiyear Canadian partnership with Henkel Canada in which the multinational chemical and consumer goods company's Purex brand has been named the league's official…
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Swiss beer brand Brauerei Schützengarten activated its sponsorship of hockey team SC Rapperswil-Jona Lakers following a 2020-21 season of success on the ice that was missed by fans due to the pandemic …
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Amid the fallout of sexual assault scandals with Hockey Canada, the country's ice hockey governing body, American athletic clothing brand Nike has suspended its sponsorship after other sponsors did the…