Ice Hockey
Mercedes-Benz snaps up naming rights to major Berlin venue
German automotive giant Mercedes-Benz has acquired the naming rights to World Berlin, a sports and entertainment indoor arena that is home to Deutsche Eishockey Liga ice hockey team Eisbären Berlin and German Basketball Bundesliga outfit Alba Berlin.
Land Rover gears up for Swiss Ice Hockey Cup finale
UK-based vehicle manufacturer Land Rover has agreed a sponsorship deal for the Swiss Ice Hockey Cup club competition.
NHL lines up Constellation for latest green push
North American ice hockey league the NHL has further enhanced its green agenda by appointing Constellation as its official preferred energy provider.
SAP links up with Swiss ice hockey body
The Swiss Ice Hockey Federation has signed up software company SAP Switzerland as an official partner.
New Jersey Devils dine out on new deals
NHL ice hockey team New Jersey Devils has entered into commercial partnerships with Chilean wine brand Casillero del Diablo and Denver-based restaurant chain Smashburger.
German ice hockey team banks new premium partner
German Ice Hockey League club Düsseldorfer EG has entered into a partnership with PSD Bank Rhein-Ruhr, the regional direct bank arm of domestic cooperative bank PSD Bank Group.
BMW steers into Coyotes’ Gila River Arena
National Hockey League team Arizona Coyotes has reached a sponsorship agreement with the Phoenix dealership branch of German automotive giant BMW.
PIX11 teams up with Brooklyn Nets and New York Islanders
Tribune Broadcasting’s New York television channel PIX11 has agreed a multi-year marketing partnership that covers NBA basketball team the Brooklyn Nets, NHL ice hockey franchise the New York Islanders, and the teams’ Barclays Center home.
IBC to sponsor Canadian women’s ice hockey league
Insurance data provider IBC has been unveiled as the new lead sponsor of the CWHL, Canada’s professional women’s ice hockey competition.
Hummel: Football central to future plans
Danish sports goods manufacturer Hummel is shifting its focus back to football to increase brand awareness in the key markets.
Toyota drives on with USA Hockey
US ice hockey governing body USA Hockey has sealed a multi-year extension to its partnership with Japanese automotive manufacturer Toyota.
Osram lights way for EHC Munchen
Lighting manufacturer Osram has reached a multi-year agreement to become a premium partner of Deutsche Eishockey Liga ice hockey team EHC Munchen.
NHL’s Coyotes team with Mix1 Life
NHL ice hockey team Arizona Coyotes has agreed a long-term partnership with natural nutritional products brand Mix1 Life.
Honda takes NHL partnership into Canada
North American ice hockey league the NHL has expanded its partnership with Japanese automotive firm Honda to take in the Canadian market.
ServusTV returns to support DEL Winter Game
Austrian free-to-air TV channel ServusTV has struck a deal to return as a main sponsor of the second edition of the outdoor German Hockey League (DEL) Winter Game on January 10, 2015.
NHL makes DraftKings pick
The North American NHL ice hockey league has agreed a partnership with fantasy sports brand DraftKings.
JetBlue signs up with Barclays Center franchises
New York-based airline JetBlue Airways has signed a multi-faceted partnership with NBA basketball team Brooklyn Nets, NHL ice hockey franchise New York Islanders and the Barclays Center arena.
German Ice Hockey Federation extends marketing partnership
The German Ice Hockey Federation (DEB) national governing body has extended its partnership with the Infront Sports & Media agency.