Pharmaceutical company Actavis is to become the central sponsor of ice hockey’s European Trophy.
Maple Leaf Sports and Entertainment (MLSE), the owner of several Canadian sports franchises, has unveiled BlackBerry as the official mobile computing partner of NHL ice hockey team the Toronto Maple Leafs, NBA basketball team the Toronto Raptors, and the Toronto Marlies American Hockey League ice hockey team.
Canadian Tire Corporation and Senators Sports & Entertainment, owners of the NHL's Ottawa Senators, have announced a strategic partnership that will result in the renaming of the team’s home arena to Canadian Tire Centre.
Budweiser and the National Hockey League Players’ Association (NHLPA) have agreed a new multi-season partnership to help bring fans closer to the sport and its players.
The City of San Jose is set to agree a new five-year naming rights deal with SAP for the home arena of the NHL's Sharks.
The International Ice Hockey Federation has issued an invitation-to-tender for the commercial rights to a new European club competition, which aims to launch in 2014.
The Austrian Erste Bank Eishockey Liga (EHL) has agreed a three-year extension to its exclusive broadcast rights deal with the Sportsman Media Group.