Ice Hockey

Canada-based multinational bank Scotiabank has extended its partnership with the NHL ice hockey league in a multi-year deal.

Swiss insurance company Zurich has agreed a deal to become an official sponsor of the Ice Hockey World Championships from 2018 to 2020.

New York-based NFL American football franchise the Buffalo Bills and the Buffalo Sabres NHL ice hockey team have secured partnerships with transportation network company Uber.

Japanese automotive manufacturer has renewed sponsorship agreements with NHL ice hockey franchise the Los Angeles Kings, as well as the Staples Center and StubHub Center venues, through an extended partnership with sports and entertainment company, AEG.

Czech automotive manufacturer Skoda has partnered with the German Ice Hockey Federation (DEB) in a deal that will place the company’s logo on the back of the national team’s jerseys.

German lubricants manufacturer Liqui Moly has agreed a deal to serve as an official sponsor of next month’s Ice Hockey World Championship.

US regional development company FivePoint has acquired the naming rights to the new practice facility of North American NHL ice hockey team the Anaheim Ducks.

Geico is the largest media buyer in the car insurance sector, spending $1bn (€937m) on advertising in 2016.

Information technology company IBM is looking for opportunities to build infrastructure with its sponsorship partners as a key element when selecting deals.

North American ice hockey league the NHL has signed health service company Cigna as its official health insurance provider.

Newly formed NHL ice hockey franchise Vegas Golden Knights has entered into a multi-year partnership with Canadian entertainment company, Cirque du Soleil.

NHL ice hockey franchise the Detroit Red Wings has agreed a sponsorship deal with Huntington Bank and expanded its association with Canadian beer brand Labatt Blue, with both companies having also been named as landmark-level partners of Little Caesars Arena, the team’s new home facility.

German lubricants manufacturer Liqui Moly has made its first move into the US sports sector by partnering with NHL ice hockey franchise the Los Angeles Kings.

Newly-formed NHL ice hockey franchise the Vegas Golden Knights has signed up Japanese automotive manufacturer Toyota as its first major sponsor.

Paint supplier PPG has entered into a partnership with North American ice hockey league the NHL.

Schwenninger Wild Wings, which competes in the Deutsche Eishockey Liga, the top division of ice hockey in Germany, has renewed its partnership with the Fürstenberg brewery.

Warrior Sports, a high-performance sports equipment manufacturer, has extended its sponsorship deal with the Champions Hockey League.

US energy supplier Constellation has extended its partnership with the United Center and the arena’s two major league tenants – NBA basketball franchise the Chicago Bulls and NHL ice hockey team the Chicago Blackhawks.