Ice Hockey
AXS, StubHub partners up with NHL’s Golden Knights
Digital ticketing platform AXS and ticket marketplace StubHub have secured a multi-year partnership with the Las Vegas Golden Knights NHL ice hockey franchise.
Belfast Giants extend with main sponsor
Northern Irish Elite Ice Hockey League club the Belfast Giants has renewed its partnership with ferry company Stena Line, its title sponsor.
NHL’s Red Wings, Sharks secure new partners
The Detroit Red Wings has entered into a partnership with wholesale insurance broker and underwriting manager Burns & Wilcox, while rival NHL ice hockey franchise the San Jose Sharks has struck a deal with the Miner Family Winery.
BWT Aqua backs Swiss Ice Hockey Cup
Water treatment and technology systems manufacturer BWT Aqua has agreed a deal to sponsor the Swiss Ice Hockey Cup.
Red Wings sign double deal ahead of arena move
Belfor Property Restoration has agreed a deal to sponsor Little Caesars Arena, the new home of the Detroit Red Wings, while the NHL ice hockey team has also renewed a partnership with Athletico Physical Therapy, an orthopaedic rehabilitation services company.
Scotiabank sets new benchmark with arena naming-rights deal
Canada-based banking group Scotiabank has acquired naming rights to the Air Canada Centre, home of NBA basketball franchise the Toronto Raptors and NHL ice hockey team the Toronto Maple Leafs, as part of a lucrative 20-year deal.
iClinic targets European brand expansion through CHL partnership
Slovakian eye surgery firm iClinic has agreed a deal to sponsor the Champions Hockey League pan-European club ice hockey competition.
Cardiff Devils secure new title sponsor
Clothing store chain Peacocks has agreed a deal to become the new title sponsor of Welsh Elite Ice Hockey League team the Cardiff Devils.
BrewDog signs up first US sports partner
The BrewDog USA division of the UK brewery has linked up with the Columbus Blue Jackets NHL ice hockey franchise to launch its first sports partnership in the US.
NHL’s Golden Knights bank new partner
US credit card company Credit One Bank has agreed a multi-year integrated marketing partnership with NHL ice hockey franchise the Vegas Golden Knights.
Blue Shield of California backs LA Kings, AEG properties
Health insurance company Blue Shield of California has entered into a partnership with sports and entertainment giant AEG, through which it will sponsor the Los Angeles Kings NHL ice hockey team and a number of other AEG-owned properties.
Vegas Golden Knights sign banking partner
Financial services company City National Bank has entered into a multi-year partnership with the Vegas Golden Knights, through which it will take on naming rights to the NHL ice hockey team’s new practice facility.
Coca-Cola reaffirms Red Wings commitment ahead of arena move
Soft drinks giant Coca-Cola has extended its long-running partnership with the Detroit Red Wings ahead of the NHL ice hockey team’s move to Little Caesars Arena.
Plymouth Rock teams up with New Jersey Devils
Car insurance provider Plymouth Rock Assurance has secured a deal with the New Jersey Devils NHL North American ice hockey franchise that will allow customers to access a range of benefits as part of what has been described as a “first-of-its-kind partnership” in the state.