The North American division of Japanese luxury automotive manufacturer Lexus has agreed a partnership with NBA basketball team Dallas Mavericks, NHL ice hockey team Dallas Stars and their American Airlines Center home arena.
Tyre manufacturer Bridgestone this month increased its commitment to the title sponsorship of the National Hockey League’s Winter Classic as the event continues to grow in profile and scope.
Daily fantasy sports company Draft Ops has secured a sponsorship agreement with NHL ice hockey team Anaheim Ducks.
North America’s National Hockey League has agreed a long-term kit deal with sportswear giant Adidas that could allow for teams to display sponsors on their playing jerseys, according to Canadian broadcaster TSN.
Cleaning and personal care products company CleanWell has agreed to become an official partner of Monumental Sports & Entertainment and its Washington, D.C. based sports teams.
German Ice Hockey League team Hamburg Freezers has extended its partnership with national car dealership Autohaus C. Thomsen.
New York-based cheese producer Yancey’s Fancy has secured a partnership with NFL American football team Buffalo Bills and NHL ice hockey franchise Buffalo Sabres.
The National Hockey League has agreed a long-term extension to its sponsorship deal with tyre manufacturer Bridgestone in North America.
German Ice Hockey League (DEL) team Düsseldorfer EG has agreed jersey sponsorship deals with Russian consulting company Energy Consulting and banking group PSD Bank Rhein-Ruhr.
Daily fantasy sports website Draft Ops has secured a commercial partnership with NHL ice hockey team New York Islanders and its Barclays Center home arena.
DraftKings has extended its sponsorship of North American ice hockey franchise Los Angeles Kings, while the fantasy sports games company has also secured a long-term partnership with the NHL team’s Staples Center home.
Payment services brand Barclaycard will replace the German arm of the telecommunications brand O2 as the naming rights partner to the Hamburg Arena at the start of July.
Kölner Haie and Schwenninger Wild Wings, which both compete in the Deutsche Eishockey Liga, the top division of ice hockey in Germany, have unveiled extensions with long-term main partners.
Apparel company New Era is using its sponsorship of Euroleague Basketball to help its goal of becoming the number one headwear brand in the world.
Payment services firm Barclaycard has enhanced its portfolio of naming rights partnerships with multi-purpose arenas by taking over the contract for the O2 World facility in Hamburg, Germany.