Ice Hockey

The NHL is following in the footsteps of the NBA by naming MGM Resorts International as its Official Sports Betting Partner

William Hill US today announced a multi-year deal with the New Jersey Devils and the Prudential Center stadium

Financial services company Fifth Third Bank has struck a multi-year extension to its sponsorship of the Nashville Predators and the NHL ice hockey team’s home, the Bridgestone Arena.

NHL ice hockey franchise the Ottawa Senators has agreed a five-year partnership with Rideau Carleton Casino, future home of Hard Rock Casino Ottawa

The National Hockey League could raise more than $216m (€187m) in annual revenue from legalised sports betting, says a new report from Nielsen.

NHL ice hockey team the Las Vegas Golden Knights have signed a multi-year partnership with William Hill US, becoming the first franchise from the four major leagues to agree a deal with a sportsbook operator

Hockey Canada has signed a new four-year partnership with fast-food restaurant chain Tim Hortons.

The Vegas Golden Knights NHL ice hockey franchise has agreed a partnership with headphones company Exeo Entertainment

Deutsche Eishockey Liga team Krefeld Pinguine has named dairy and meat products manufacturer Yayla Türk as its new back-of-jersey sponsor.

NHL ice hockey team the Carolina Hurricanes has entered into a multi-year partnership with security and smart automation services provider Vector Security

Kölner Haie, which competes in the Deutsche Eishockey Liga, the top division of ice hockey in Germany, has extended its jersey sponsorship deal with energy company RheinEnergie.

Non-profit healthcare organisation MedStar Health has enhanced its partnership with Monumental Sports & Entertainment by taking on naming rights to training facilities used by a number of MSE-operated…

New York’s Madison Square Garden Company has entered into a wide-ranging partnership with multinational food and beverage company PepsiCo.

The marketing group of the Dairy Farmers of Ontario has entered into a partnership with NHL ice hockey team the Ottawa Senators, while it has agreed a separate deal with Maple Leaf Sports & Entertainment,…

World Para Ice Hockey has unveiled equipment retailer as its official supplier of protective equipment.

NHL ice hockey team the San Jose Sharks has agreed a sponsorship deal with cloud data protection and management company Druva.

NHL ice hockey franchise the Anaheim Ducks has partnered with UCI Health ahead of its 25th anniversary season in 2018-19.

Transportation solutions company Enterprise has agreed a deal to take on naming rights to the home arena of NHL ice hockey team the St. Louis Blues.

Ice hockey equipment manufacturer Bauer Hockey has extended its partnership with Hockey Canada, the country's national governing body of ice hockey.

Finnish digital locking company iLoq has agreed a partnership with the Champions Hockey League, the pan-European ice hockey club competition.

Energy drinks brand Uptime has entered into a partnership with Little Caesars Arena, the home of NHL ice hockey team the Detroit Red Wings and NBA basketball franchise the Detroit Pistons.

The German Ice Hockey Federation (DEB) has renewed its sponsorship deal with real estate investment company the Westminster Group.

Great Clips has agreed a deal to become the official hair salon of the NHL ice hockey league.

US subscription video-on-demand service Hulu has agreed a deal to sponsor the NHL ice hockey league and the NHL Players’ Association during this year’s season-ending Stanley Cup Playoffs and Final.