Ice Hockey

US financial services company Comerica Bank has been named the third landmark partner of the new Detroit Events Center – the future home of NHL ice hockey franchise the Detroit Red Wings.

Delta Air Lines has signed a six-year extension to its partnership with sports and entertainment company AEG in a deal that encompasses NHL ice hockey club the Los Angeles Kings.

Coffee and baked goods chain Dunkin’ Donuts has entered into a partnership with USA Hockey, the governing body for ice hockey in the United States.

Payment services brand MasterCard became the first international payment company to sponsor the Kontinental Hockey League in December having emerged from a damaging period of western sanctions in early 2015.

The Coca-Cola Russia division of the soft drinks producer has sealed a partnership deal with the Kontinental Hockey League European ice hockey competition.

NHL ice hockey franchise the Buffalo Sabres has entered into a partnership with Mercedes-Benz which will see the German automotive company take on naming rights to a new business suite at the club’s home arena.

Coffee and baked goods chain Dunkin’ Donuts has entered into a multi-year partnership with the Madison Square Garden Company, the New York-based sports and entertainment firm that oversees the running of some of the US city’s leading sports franchises.

German automotive manufacturer Volkswagen has elected to continue its partnership with Grizzlys Wolfsburg, which competes in the Deutsche Eishockey Liga, the top division of ice hockey in Germany.

Locally-based supermarket chain, Meijer, and Saint Joseph Mercy Health System have been unveiled as the first landmark partners of the new Detroit Events Center – the under development home of NHL ice hockey team the Detroit Red Wings.

Pan-European ice hockey competition the Kontinental Hockey League has entered into a partnership with global payment services company MasterCard.

US high-protein snack company Lenny & Larry’s has entered into a partnership with the New York Rangers and the NHL ice hockey team’s home arena, Madison Square Garden.

Coffee and baked goods chain Dunkin’ Donuts has signed on as the first corporate sponsor of the National Women’s Hockey League, a new ice hockey competition in the United States.

NHL ice hockey team Tampa Bay Lightning has entered into a partnership with national freight shipping company BlueGrace Logistics.

NHL ice hockey franchise the Minnesota Wild has entered into a partnership with US financial services company Associated Bank.

Chinese telecommunications company Huawei has signed its latest sports sponsorship deal after agreeing a partnership with NHL ice hockey franchise the Ottawa Senators.

NHL ice hockey franchise the Minnesota Wild has entered into a multi-year partnership with supermarket chain Hy-Vee.

NHL ice hockey team the Ottawa Senators has agreed a partnership with US technology and consulting corporation IBM.