Ice Hockey
PepsiCo continues as major NHL partner
North American ice hockey league the NHL has extended its partnership with US multinational food and beverage corporation PepsiCo.
Lyft teams up with Madison Square Garden
Rideshare company Lyft has sealed a partnership with top New York sports and entertainment venue Madison Square Garden.
Impact partners Staples Center, Kings
Business process optimisation firm Impact has linked up with AEG to sponsor the Los Angeles Kings and the NHL ice hockey franchise's Staples Center home.
Uber partners with Orlando Magic, Detroit Red Wings
Transportation network company Uber has agreed sponsorship deals with NBA basketball team the Orlando Magic and NHL ice hockey franchise the Detroit Red Wings.
Danish ice hockey team to promote bitcoin through arena sponsorship
Danish ice hockey team Rungsted Seier Capital has renamed its home venue the Bitcoin Arena through a partnership with crypto financial company Bitcoin Suisse.
Bridgestone renews naming-rights deal for Nashville Predators arena
Japanese tyre manufacturer Bridgestone has renewed its naming-rights sponsorship of the home arena of NHL ice hockey team the Nashville Predators by a further five years.
Panasonic teams up with Swiss Ice Hockey Federation
Japanese consumer electronics company Panasonic has agreed a sponsorship deal with the Swiss Ice Hockey Federation.
NHL signs new partner for Canadian market
Yoghurt brand Oikos has agreed a Canada-focused sponsorship deal with the NHL ice hockey league.
AEG properties partner with disaster recovery specialist
Belfor Property Restoration, a disaster recovery company, has been named as an official partner of NHL ice hockey franchise the Los Angeles Kings as well as Staples Center and T-Mobile Arena through an agreement with sports and entertainment company AEG.
German Ice Hockey Federation signs new kit sponsor
The German Ice Hockey Federation (DEB) has agreed a sponsorship deal with online clothing retailer DefShop.
NHL’s Maple Leafs get comfortable with new partner
Mattress and sleeping accessories firm Casper has secured its first commercial agreement in the professional sports market by entering into a partnership with the Toronto Maple Leafs NHL ice hockey team.
LA Kings check in with first ski resort partner
NHL ice hockey team the Los Angeles Kings has agreed a sponsorship deal with California-based mountain resort operator Mammoth Resorts.
Champions Hockey League banks new partner
Private banking and asset management group LGT has agreed a deal to sponsor ice hockey’s pan-European club competition the Champions Hockey League.
NWHL extends with key partner Dunkin’ Donuts
US ice hockey competition the National Women’s Hockey League has extended its partnership with coffee and baked goods chain Dunkin’ Donuts.
Chicago Blackhawks partner takes on rights to new facility
The Chicago Blackhawks NHL North American ice hockey franchise has signed an expanded partnership with MB Financial Bank, through which the company will take on naming rights to the team’s new practice facility.
Sponsors upgrade deals with NHL franchises
NHL ice hockey franchises the Calgary Flames and Buffalo Sabres have extended and enhanced sponsorship deals with Cortex and KeyBank, respectively.
Safeway sets up new Sharks deal with $1m promotion
NHL ice hockey team the San Jose Sharks has agreed a new partnership with long-term sponsor, supermarket chain Safeway.
Florida Hospital steps up backing of Tampa Bay Lightning
NHL ice hockey team the Tampa Bay Lightning has expanded its partnership with Florida Hospital.