Ice Hockey
NHL joins in licensed face covering efforts
Proceeds to benefit food relief charities in both US and Canada
Austrian Eishockey Liga adds bet-at-home as title sponsor
Austria's top ice hockey league, the Austrian Hockey League has signed gambling firm bet-at-home as its new main sponsor
FanBods – Fountain Tire & the Edmonton Oilers
At the start of the 2018-19 NHL season, employee at Edmonton-based auto service/retailer Fountain Tire painted themselves in Oilers blue-and-orange and used the images to let fans create cheers for social sharing.
Battles from the Bench – SAP & the NHL
At the 2019 NHL All-Star Game Fan Fair, SAP used an immersive VR experience to give ice hockey fans the experience of coaching in the NHL.
Arizona Coyotes sign practice jersey partnership with Dutch Bros Coffee
The National Hockey League's Arizona Coyotes have signed a partnership with Oregon-based coffee company Dutch Bros Coffee, whose logo will appear on the team's practice jerseys for the remainder of the 2…
Tampere Deck Arena lands Uros as naming-rights sponsor
Tampere Deck Arena, which will serve as the main host venue during Finland’s staging of the International Ice Hockey Federation’s (IIHF) World Championship in 2022, has agreed a naming-rights deal wit…
Commercial Sports Media brokers Mybet sponsorship of Germany’s DEL
Germany's premier ice hockey league, the Deutsche Eishockey Liga (DEL) has signed up online gambling platform Mybet to its sponsorship portfolio
Anaheim Ducks’ Honda Center extends naming-rights deal through 2031
The Anaheim Ducks' home will continue to be known as the Honda Center through at least 2031 after stadium operators Anaheim Arena Management and American Honda Motor Co., Inc.
V-Zug joins sponsors of home Ice Hockey World Championship
Swiss household appliance manufacturer V-Zug has signed up as an official sponsor of the International Ice Hockey Federation’s 2020 World Championship.
NHL signs multi-year Canadian partnership with Pinty’s
The National Hockey League has announced a multi-year Canadian partnership with Canadian fresh and frozen consumer-ready foods company Pinty’s Delicious Foods, Inc.
Wizards, Capitals partner with Indian company Mahindra
Indian multinational automobile manufacturing corporation Mahindra has signed a deal with Monumental Sports and Entertainment to become an official partner of the National Basketball Association's Washington …
Florida Panthers partner with Truly Hard Seltzer
The National Hockey League's Florida Panthers have announced a multi-year partnership with Truly Hard Seltzer, which will become the team's official hard seltzer.
KB Financial Group to sponsor Korea’s Legacy Cup ice hockey tournament
Korean financial service firm KB Financial Group is sponsoring the Legacy Cup 2020, an international friendly ice hockey tournament taking place in Gangneung, Korea this week
Alaska Airlines lands naming rights through NHL Seattle deal
Alaska Airlines has become the latest founding partner of NHL Seattle, the ice hockey league’s expansion franchise in the US city, with the deal including a significant naming rights component at its h…
Penn Medicine partners with Philadelphia Flyers, Wells Fargo Center
The Philadelphia Flyers and the Wells Fargo Center have signed a partnership with Penn Medicine, which will become the official health system of the National Hockey League team and its venue
Molson Coors, NHL announce multi-year Canadian partnership
Beverage giant Molson Coors and the National Hockey League have announced a multi-year extension of their partnership, continuing Molson Canadian’s long-standing position as an official beer of the league i…
DraftKings extends wide-ranging MSG deal
The Madison Square Garden Company (MSG) has renewed an agreement with US daily fantasy sports operator DraftKings
Warrior maintains Champions Hockey League commitment
US sporting goods manufacturer Warrior Sports, a sponsor of the Champions Hockey League since the European club ice hockey competition was reborn in 2014, has agreed a three-season extension to its association