Hurling

Irish telecoms operator Eir has agreed a five-year deal to become a new official sponsor of the Gaelic Athletic Association’s Hurling All-Ireland Senior Championship.

AIB’s digitally led campaign leveraged its 2018-19 partnership with the GAA across owned channels and media partner platforms to engage new customers, grow brand affinity and build its digital services credentials.

In summer 2019, online retailer Littlewoods Ireland activated its GAA rights with a three-phase social media activation built around celebrating individual styles with a collective love for hurling.