Hockey

The International Hockey Federation (FIH) has agreed a four-year partnership with hockey fashion and equipment brand Osaka

Soft drinks brand Coca-Cola has agreed a partnership with the 2018 Hockey Men’s World Cup, which commenced in Bhubaneswar, India yesterday (Wednesday).

Home appliances manufacturer Haier has agreed a sponsorship deal with the Pakistan Hockey Federation

Indian steel manufacturer Tata Steel has become an Official Partner of the 2018 Hockey Men’s World Cup, which is being hosted in the Indian city of Bhubaneswar.

Turkish Airlines has signed on as the new primary sponsor of Ireland’s senior men’s hockey team ahead of its first appearance at a World Cup since 1990.

Odisha Mining Corporation, a public-sector mining company in the Indian state of Odisha, has agreed a deal to sponsor the upcoming Hockey Men’s World Cup.

Finance automation software provider SoftCo has agreed a deal to sponsor Ireland’s women’s hockey team during the upcoming World Cup in London.

The TV division of Japanese consumer electronics company Toshiba has signed a multi-faceted partnership with the England Hockey national governing body.

Hockey New Zealand has renewed its long-term kit partnership with Italian sportswear manufacturer Lotto.

Sporting goods manufacturer Hungaria is using sport sponsorships as part of a relaunch strategy to increase brand awareness and merchandising opportunities.

Hockey's popularity in India and its history of success on the world stage is behind conglomerate Sahara’s top-paying sponsorship of India’s men’s and women’s national hockey team teams. The n

Online gambling operator Unibet has added title sponsorship of the 2015 EuroHockey Championships for men’s and women’s national teams to deals in cricket and darts in a bid to boost acquisition rates in the UK. The  tournament will be staged this August in London at the Queen Elizabeth Olympic Park, site of the London 2012 Olympic Games.

England Hockey, the governing body for the sport in England, this month signed online gambling operator Unibet as title sponsor of the 2015 EuroHockey Championships for men’s and women’s national teams.

Pulses, grains, seeds and nut brand Merchant Gourmet has agreed a deal to sponsor this year’s Women’s World Cup hockey tournament in London through a partnership with the England & GB Hockey governing body.

The Hockey India national governing body has today (Thursday) signed a major sponsorship deal with the state government of Odisha.

The German Hockey Federation (DHB) has named hypermarket chain Real as its new main partner.

The International Hockey Federation (FIH) has entered into a wide-ranging partnership with German sportswear company Adidas.

Health and life insurance company Vitality has signed up as the title sponsor of the 2018 Women’s Hockey World Cup as part of a wide-ranging deal with the England Hockey national governing body.

Indian tyre manufacturer TVS has been named as a co-presenting sponsor of this year’s edition of the men’s Asia Cup national team hockey tournament, which gets underway tomorrow (Wednesday) in Dhaka, Bangladesh.

Auckland-based home building company Sentinel Homes has been named as the title sponsor of this year’s Hockey World League Final, which will take place in the New Zealand city next month.

Mineral water producer Harrogate Water has entered into a partnership with England and Great Britain Hockey.

Indian motorcycle manufacturer Hero MotoCorp has been named as the title sponsor of this year’s edition of the men’s Asia Cup national team hockey tournament.

German logistics firm DB Schenker has been unveiled as a premium partner of the German Hockey Federation (DHB).

Graham’s the Family Dairy has agreed a sponsorship deal with the Scottish Hockey national governing body.

Indian motorcycle manufacturer Hero MotoCorp has agreed a deal to title sponsor the upcoming Men’s Hockey World League semi-final event in London, England.

Australian mining services company Ausdrill has extended a sponsorship deal with the Hockey Australia national governing body.

Windows and doors retailer Vantage has entered into a naming-rights partnership with the Hockey New Zealand national governing body.

The Indian Oil Corporation has agreed a deal to sponsor the Hockey India League domestic club competition.

The Sahara Group conglomerate has signed a long-term extension to its partnership with the Hockey India national governing body.

The Hockey Australia national governing body has extended its partnership with artificial grass manufacturer Tiger Turf.

Direct selling company QNet has agreed a deal to become the title sponsor of this year’s men’s Asian Champions Trophy national team hockey tournament.

The Hawke’s Bay Sports Events and Education Consortium has sealed a partnership with Hockey New Zealand.

Indian motorcycle manufacturer Hero MotoCorp has stepped up its backing of hockey by agreeing a deal with the International Hockey Federation (FIH) to sponsor the body’s 2016 Champions Trophy national team events.

Hockey apparel and equipment manufacturer Grays has entered into a partnership with the South African Hockey Association.

The International Hockey Federation (FIH) has agreed a partnership with Polytan, under which the synthetic turf system manufacturer will supply surfaces for a number of the sport’s leading events in the coming years.

The England Hockey governing body has agreed a four-year extension of its partnership with Investec which will result in the banking and asset management group continuing as the principal partner of the Great Britain and England women’s teams through to the 2020 Tokyo Olympic Games.

Polytan, a manufacturer of synthetic turf systems, has signed up as a partner of the European Hockey Federation.