Handball

EHF Marketing, the marketing arm and subsidiary of the European Handball Federation (EHF) has revealed that sponsorship income during the 2018-19 season peaked at more than €6m ($6.6

Food retail store chain Spar has renewed its presenting partnership with the Swiss Handball Federation (SHV)

The German Handball Federation (DHB) has renewed its sponsorship agreement with Nigrin, the German manufacturer of automotive care products. Nigrin is to remain a premium partner of the DHB until 2022

German finance brand Bizerba Leasing group has extended its Premium Sponsorship of newly-promoted Handball Bundesliga club HBW Balingen-Weilstetten

Supermarket chain Lidl has extended its association with the European Handball Federation’s men’s European Championship by agreeing to partner next year’s event. L

German Handball Bundesliga club THW Kiel has extended its shirt sponsorship agreement with regional lottery company Lotto Schleswig-Holstein

German motor oil manufacturer Liqui Moly has been unveiled as one of eight official sponsors of the European Handball Federation’s men’s Euro 2020 national team tournament, upgrading its previous advertising par…

Loterías y Apuestas del Estado, a state-run Spanish lottery operator, has agreed a one-season sponsorship deal with Liga Asobal, the top division of Spanish club handball.

Lubricants manufacturer Liqui Moly has been unveiled as the new title sponsor of Germany’s Handball Bundesliga. The three-season deal will cover the 2019-20 to 2021-22 campaigns.

Research by SportBusiness Sponsorship into title sponsorship deals across Europe is displayed in the interactive report below.

PROJECT DETAILS Sponsorship title: Gorenje: Official Sponsor of the Men’s EHF Euro 2018/2020 and Official Regional Premium Sponsor of the Velux EHF Champions League

Sporting goods manufacturer Hungaria is using sport sponsorships as part of a relaunch strategy to increase brand awareness and merchandising opportunities.

German supermarket chain Lidl is transforming its image as a hard discount retailer in its key European markets and using sponsorship of national sport properties to help drive home the message in France and Italy.

French energy company Butagaz has been unveiled as the new title sponsor of the domestic Women’s Handball League.

German Handball Bundesliga club SG Flensburg-Handewitt has renewed its partnership with furniture and bedding retailer Dänisches Bettenlager. The new deal will run until the end of the 2019-20 season.

German IT consulting company Akquinet has signed on as Title Sponsor of the European Handball Federation’s 2019 EHF Cup Finals.

Russian logistics brand Delo Group has signed as the first Title Sponsor of the women’s EHF Champions League, Europe’s biggest women’s handball club competition. D

German Handball Bundesliga club GWD Minden has extended its partnership with Danish sportswear company Hummel

German Handball Bundesliga club Rhein-Neckar Löwen has signed a new kit supplier partnership with German sportswear manufacturer Puma.

Supermarket chain Lidl has extended its partnership with the German Handball Association (DHB). Lidl first partnered with the DHB in 2016 and its deal had been due to conclude in December 2020

Online gambling operator Kindred Group has agreed a deal for its Unibet brand to sponsor the ongoing men’s Handball World Championship.

The Spanish Handball Federation (RFEBM) has agreed new sponsorship deals with airline Iberia and Costa de Almería, the coastal municipalities of the province of Andalusia.

German Handball Bundesliga club Rhein-Neckar Löwen has extended its partnership with main sponsor Löwen Entertainment.

FFHandball, the sport’s governing body in France, has agreed a new partnership with Swedish apparel manufacturer Blåkläder.

The German Handball Federation (DHB) has renewed a partnership with health insurance provider AOK. The agreement will run until the end of 2021. The two parties have been in partnership since 2014

Falken Tyre Europe has agreed a deal to sponsor the 2019 men’s Handball World Championship, which will be co-hosted by Germany and Denmark.

The European Handball Federation has secured the first-ever presenting partner for the qualifying campaign to its men’s European Championship with German workwear manufacturer Engelbert Strauss signing u…

Banking group Caisse d'Épargne has extended its backing of the French Handball Federation (FFHB) through to the 2024 summer Olympic Games, which will be held in Paris.

German lubricants manufacturer Liqui Moly has agreed a deal to sponsor the 2019 edition of the men’s World Handball Championship, which will be co-hosted by Denmark and Germany.

German Handball Bundesliga club HSG Wetzlar has extended its partnership with the Licher brewery, its main sponsor

The European Handball Federation (EHF) has entered into a regional partnership with betting operator Betano

French Ligue Nationale de Handball Division 1 team Montpellier has signed a kit supplier deal with German sportswear manufacturer Puma

Japanese sportswear and equipment company Mizuno has entered into a partnership with HSG Wetzlar, while rival Handball Bundesliga club Füchse Berlin has extended its deal with real estate company Deutsche Wohnen, its main sponsor.

The Norwegian Handball Federation (NHF) has extended its sponsorship deal with national postal service Posten Norge.

German Handball Bundesliga club SC DHfK Leipzig has extended its partnership with global logistics company DHL.

German Handball Bundesliga team SC Leipzig has renewed its main sponsor deal with energy, mobility and water company Leipziger Gruppe.