Sporting goods manufacturer Hungaria is using sport sponsorships as part of a relaunch strategy to increase brand awareness and merchandising opportunities.
German supermarket chain Lidl is transforming its image as a hard discount retailer in its key European markets and using sponsorship of national sport properties to help drive home the message in France and Italy.
Japanese sportswear and equipment company Mizuno has entered into a partnership with HSG Wetzlar, while rival Handball Bundesliga club Füchse Berlin has extended its deal with real estate company Deutsche Wohnen, its main sponsor.
The Norwegian Handball Federation (NHF) has extended its sponsorship deal with national postal service Posten Norge.
German Handball Bundesliga club SC DHfK Leipzig has extended its partnership with global logistics company DHL.
German Handball Bundesliga team SC Leipzig has renewed its main sponsor deal with energy, mobility and water company Leipziger Gruppe.