Golf
ISPS Handa joins BMW in backing New Zealand Open
Organisers of the New Zealand Open golf tournament have agreed a title sponsorship deal with Japanese non-profit organisation ISPS Handa.
Title sponsor extends deal with PGA Tour event
PGA Tour golf tournament the Sanderson Farms Championship has signed a 10-year extension to its partnership with its title sponsor.
HSBC maintains golf commitment with key renewals
Global banking and financial services company HSBC has further enhanced its backing of golf by agreeing to the renewal of its sponsorship deals with three of the sport’s flagship events in Asia and the Middle East.
Turkish Airlines extends title sponsorship of European Tour event
Turkish Airlines has agreed a three-year extension to its title sponsorship of the European Tour golf tournament held in its home country.
Glenmuir: Ryder Cup providing global awareness for family-run business
Uniqlo takes up title sponsor role for Australian Masters
The Australian Masters golf event has named Japanese apparel retailer Uniqlo as its new title sponsor.
FootJoy holes Ryder Cup extension
Golf equipment and clothing manufacturer FootJoy has extended its partnership with Ryder Cup Europe.
LPGA insures future of development tour
Life insurance provider Symetra has extended its title sponsorship of the Ladies Professional Golf Association’s official developmental tour and two of its tournaments.
Safeway bags title sponsorship of PGA Tour tournament
US supermarket chain Safeway has been named the new title sponsor of the PGA Tour’s annual golf tournament in the Northern California market.
Dubai Duty Free and McIlroy commit to Irish Open
Airport retailer Dubai Duty Free has agreed a three-year extension to its title sponsorship of the Irish Open, while world No.3 Rory McIlroy will continue to be the European Tour golf tournament’s host on behalf of his Rory Foundation charitable organisation.
New LPGA event to tee off with Volvik
Korean golf ball manufacturer Volvik has stepped up its backing of the Ladies Professional Golf Association (LPGA) by agreeing to title sponsor a new tournament on its 2016 calendar.
Volunteers of America extend backing of LPGA event
The Ladies Professional Golf Association has extended its partnership with Volunteers of America under which the non-profit organisation will remain as title sponsor of its North Texas Shootout tournament.
Mouton Cadet takes Ryder Cup partnership across the Atlantic
French winery Baron Philippe de Rothschild has enhanced its ties with the Ryder Cup by agreeing a partnership with the 2016 edition of the golf tournament, which takes place at Hazeltine National Golf Club in Chaska, Minnesota.
Malaysian conglomerate returns to back EurAsia Cup
Malaysian conglomerate DRB-HICOM Berhad has agreed to return as presenting partner of the EurAsia Cup for the second edition of the Ryder Cup-styled golf tournament.
Ricoh: Client engagement key to B2B marketing strategy
Japanese technology company Ricoh operates a wide ranging sponsorship portfolio focusing on B2B client experiences and engaging with its target demographic of customers.
BMW teams up with USA Golf ahead of Rio 2016
Automotive manufacturer BMW, the official mobility partner of the United States Olympic Committee, is to add the USA Golf Federation as a national governing body partner ahead of the 2016 Olympic Games in Rio de Janeiro, Brazil.
Asian Tour checks in with Hilton as hotel partner
Golf’s Asian Tour has unveiled global hospitality company Hilton Worldwide as its official hotel partner.
Glenmuir extends Ryder Cup deal
The golf clothing brand, Glenmuir, has been selected as an official licensee for the 2016 and 2018 Ryder Cup matches.