Golf

Golf

Skyscanner, the online travel company, has selected women's team golf's Solheim Cup as the entry point for its first multi-year, global sponsorship deal in sport.
Golf

Anheuser-Busch InBev's strategy to position Michelob Ultra as the aspirational sports beer of choice has been further cemented through the company's renewal of its sponsorship deal with the PGA of America.
Golf

James Ralley, World Rugby’s director of partnerships and brand, has left the organisation to become the commercial director for the St Andrews Links Trust, the body that manages the seven links golf courses at St Andrews in Scotland.
Golf

Charlotte-based bank Truist Financial Corp is one of multiple banking and insurance sector suitors seeking to take over the title rights to the PGA Tour tournament currently known as the Wells Fargo Championship
Golf

FedEx’s investment as title sponsor of the Open de France golf tournament can be credited directly to the DP World Tour’s commercial partnership with the PGA Tour.
Golf

Tiger Woods and his clothing and shoe line partner TaylorMade have revealed the new name and logo combination for their nascent "active premium lifestyle" brand
Golf

Logistics company FedEx has expanded its footprint in professional golf to become title sponsor of the Open de France tournament in a deal facilitated by the DP World Tour’s strategic alliance with the P…
Golf

Ally Financial has announced a new sponsorship of the United States Golf Association in a multi-year deal that will increase prize money at the US Women's Open to a new record
Golf

KPMG has focused on women's golf to target the growing number of women in C-suite roles at major companies.
Golf

The evolution and expansion of sponsored broadcast features was key to the extension of professional services firm Aon’s ‘Official Marketing Partner’ agreement with the PGA Tour.
Golf

The conclusion of the 27-year-old relationship between Tiger Woods and Nike has raised questions for both parties in terms of their future role in the golf shoe and apparel business
Golf

Professional services company Cognizant has become title sponsor of the PGA Tour golf tournament formerly known as the Honda Classic
Golf

The PGA Tour has entered into advanced talks with Strategic Sports Group (SSG), a consortium of US-based sports team investors that includes Fenway Sports Group (FSG), as an agreement with Saudi Arabia's…
Football

AXA acquired the naming rights to Liverpool Women’s new Melwood Training Centre to support a global campaign targeting female consumers, according to Virginie Berçot, global brand director for the French multinational insurance firm.
Golf

The LPGA Tour Championship, the season-ending event on the US women's golf tour, is to increase prize money by more than 50 per cent next year thanks to a renewed and enhanced partnership with title sponsor CME Group, the derivatives marketplace.
Golf

Commercial property insurer FM Global has made its first foray into major sports sponsorship as title sponsor of a new LPGA tournament to be hosted at the TPC Boston course
Golf

SportBusiness Sponsorship examines how the South Australian Tourism Commission leveraged a sponsorship deal with LIV Golf to make South Australia a destination of choice for international and domestic visitors.
Golf

Ryder Cup sponsorship revenue has increased 48 per cent compared with the previous edition in 2021, according to SportBusiness Sponsorship's 2023 Golf Data Snapshot.