Golf
News
American Express to title sponsor PGA Tour’s Desert Classic Pro-Am event
International financial services company American Express has agreed to become the title sponsor of the PGA Tour’s Desert Classic Pro-Am event in Palm Springs, California, in a multiyear deal.
Solheim Cup partners with goodr
Active eyewear brand goodr has partnered with this year’s edition of women’s team golf competition the Solheim Cup, which takes place this week at Gleneagles in Scotland.
BMW extends title sponsorship of BMW Championship
The North American division of BMW has extended its title sponsorship of the BMW Championship, the penultimate event of FedExCup Playoffs
ScotRail signs as Solheim Cup sponsor
Scotland’s railway service ScotRail has signed as the Official Train Sponsor of next month’s Solheim Cup.
The deal was brokered by the IMG agency, the official staging partner for this year's event.
PGA Tour partners with Kingmade Jerky
The PGA Tour has announced a multiyear marketing relationship with Kingmade Jerky, which designates the product the "Official Jerky and Official Meat Snack of the PGA Tour"
DraftKings steps up as first ‘Official Daily Fantasy Game of the PGA Tour’
The PGA Tour has signed a new multi-year partnership with daily fantasy game platform DraftKings
Mastercard partners with Women’s British Open
US financial services company Mastercard has agreed a three-year partnership with the Women’s British Open, adding to its long-standing backing of men’s golf major The Open.
Maui Jim teams up with European Tour
Sunglasses and eyewear manufacturer Maui Jim has agreed a partnership with golf organisation the European Tour
BMW to end title sponsorship of PGA Tour Playoff
BMW is ending its title sponsorship of the BMW Championship, one of the PGA Tour's three FedEx Cup Playoff events
The e-Open – Mastercard & the R&A
On the weekend that would have hosted the cancelled 2020 Open, Mastercard took presenting partner rights to the final of the R&A’s ‘e-Open’.
Swing – Grant Thornton & the PGA Tour/The Players Championship
Grant Thornton leveraged its rights at the 2020 Players Championship with a Rickie Fowler-fronted ad campaign.
Data Snapshot: Golf 2020
Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – aggregated a sponsorship spend of $451m (€384m) in 2020.
The Match II – Cisco & Turner Sports
In May 2020, Cisco stepped in as a ‘content integration’ partner of ‘The Match: Champions for Charity’, the blockbuster live golf matchplay event featuring Tiger Woods, Phil Mickelson, Tom Brady, and Peyton Manning.
Korn Ferry replaces Web.com on PGA Tour’s development circuit
Los Angeles-based organisational consultancy Korn Ferry has replaced Web.com as the title sponsor of the PGA Tour’s golf developmental circuit.
Club Car extends long-term backing of European Tour
Golf’s European Tour has extended its long-running partnership with electric vehicle manufacturer Club Car.
The two parties have signed a new four-year partnership.
LPGA teams up with Dormie Network to grow the game
Women's golf property aligns with national network of private destination golf resorts
PGA Tour signs Trifecta as official meal delivery partner
The PGA Tour has signed a multi-year marketing partnership with California-based organic meal delivery provider Trifecta
PGA Tour and Meiomi Wines launch partnership
The PGA Tour has signed a new partnership with Meiomi Wines.
Under the deal, Meiomi will be designated as the Official Wine of the PGA Tour and PGA Tour Champions
Estrella Damm backing sees prize fund increased for Andalucía Masters
Estrella Damm, the premium lager brand of the Spanish brewing company Damm, has become the new title sponsor of European Tour golf tournament the Andalucía Masters under a five-year deal that will boost …
European Tour partners with Enterprise Rent-A-Car
Golf’s European Tour has agreed a three-year partnership with vehicle rental and mobility company Enterprise Rent-A-Car.
Coca-Cola Amatil extends with PGA of Australia
The PGA of Australia has extended its partnership with Coca-Cola Amatil (CCA) for another three years until 2021
American Golf teams up with European Tour
UK-based golf retailer American Golf has entered into a partnership with the European Tour
Wells Fargo extends commitment to PGA Tour event until 2024
Financial services firm Wells Fargo has secured a five-year agreement with tournament host organisation Champions for Education to extend its title sponsorship of the Wells Fargo Championship PGA Tour…
Corona Premier teams up with golf’s US Open
Beer brand Corona Premier has signed a multi-year deal to sponsor the US Open golf tournament
Dell Technologies extends title sponsorship of WGC Match Play
US information technology company Dell Technologies has renewed its title sponsorship of the annual World Golf Championships Match Play event
Zimmer Biomet joins LPGA as an Official Marketing Partner
The LPGA has entered into a wide-ranging marketing deal with musculoskeletal healthcare company Zimmer Biomet.
Sherwin-Williams extends Valspar Championship sponsorship
The Sherwin-Williams Company has signed a five-year extension to continue its Valspar brand’s sponsorship of the Valspar Championship golf tournament through 2025.
Barbasol extends PGA Tour sponsorship to 2023
Shaving products brand Barbasol has announced a five-year extension to its sponsorship of the annual Barbasol Championship on the PGA Tour
Betfred wins title deal with British Masters golf tournament
UK bookmaker Betfred has guaranteed the future of the British Masters for at least another two years, after taking over as the tournament’s new title sponsor.
PGA Tour opens up to gambling sponsors
Golf’s PGA Tour has revised its regulations on sponsorship deals with gambling brands in light of the changing sports betting landscape in the US.
Adobe strikes digital-focused partnership with PGA Tour
US golf organisation the PGA Tour has today (Monday) signed a multi-year marketing partnership with software company Adobe
Qatar Airways signs as Official Partner of Golf Australia
Qatari national carrier Qatar Airways has signed as an Official Partner of Golf Australia
Aggreko to power Solheim Cup
Temporary power provider Aggreko has entered into its first women’s golf sponsorship by agreeing to partner the 2019 Solheim Cup.
Waste Management extends backing of golf’s Phoenix Open
Waste Management has renewed its title sponsorship of the Phoenix Open PGA Tour golf tournament.
The new long-term deal will run until 2030
Kenya Open heads to European Tour with government backing
The Kenyan government has signed on as the new title sponsor of the Kenya Open as the tournament prepares to make its debut on golf’s European Tour.
PGA Tour Latinoamérica signs trio of premier partners
Swedish automotive manufacturer Volvo, hospitality company Hilton and tourism firm Go Vacaciones have signed on as premier partners of PGA Tour Latinoamérica, the international tour of the US golf organisation.
European Tour teams up with Callaway
Golf’s European Tour has announced golf equipment company Callaway as an Official Partner.
The five-year deal names Callaway as the official driver, golf ball, shoe and golf bag brand of the Tour.