Golf

International financial services company American Express has agreed to become the title sponsor of the PGA Tour’s Desert Classic Pro-Am event in Palm Springs, California, in a multiyear deal.

Active eyewear brand goodr has partnered with this year’s edition of women’s team golf competition the Solheim Cup, which takes place this week at Gleneagles in Scotland.

The North American division of BMW has extended its title sponsorship of the BMW Championship, the penultimate event of FedExCup Playoffs

Scotland’s railway service ScotRail has signed as the Official Train Sponsor of next month’s Solheim Cup. The deal was brokered by the IMG agency, the official staging partner for this year's event.

The PGA Tour has announced a multiyear marketing relationship with Kingmade Jerky, which designates the product the "Official Jerky and Official Meat Snack of the PGA Tour"

The PGA Tour has signed a new multi-year partnership with daily fantasy game platform DraftKings

US financial services company Mastercard has agreed a three-year partnership with the Women’s British Open, adding to its long-standing backing of men’s golf major The Open.

Sunglasses and eyewear manufacturer Maui Jim has agreed a partnership with golf organisation the European Tour

BMW is ending its title sponsorship of the BMW Championship, one of the PGA Tour's three FedEx Cup Playoff events

Grant Thornton leveraged its rights at the 2020 Players Championship with a Rickie Fowler-fronted ad campaign.

Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – aggregated a sponsorship spend of $451m (€384m) in 2020.

In May 2020, Cisco stepped in as a ‘content integration’ partner of ‘The Match: Champions for Charity’, the blockbuster live golf matchplay event featuring Tiger Woods, Phil Mickelson, Tom Brady, and Peyton Manning.

For the delayed 2020 US Open, long-time sponsor Rolex activated through a testimony-led campaign centred on its 40-year relationship with the tournament.

Los Angeles-based organisational consultancy Korn Ferry has replaced Web.com as the title sponsor of the PGA Tour’s golf developmental circuit.

Golf’s European Tour has extended its long-running partnership with electric vehicle manufacturer Club Car. The two parties have signed a new four-year partnership.

Women's golf property aligns with national network of private destination golf resorts

The PGA Tour has signed a multi-year marketing partnership with California-based organic meal delivery provider Trifecta

The PGA Tour has signed a new partnership with Meiomi Wines. Under the deal, Meiomi will be designated as the Official Wine of the PGA Tour and PGA Tour Champions

Estrella Damm, the premium lager brand of the Spanish brewing company Damm, has become the new title sponsor of European Tour golf tournament the Andalucía Masters under a five-year deal that will boost …

Golf’s European Tour has agreed a three-year partnership with vehicle rental and mobility company Enterprise Rent-A-Car.

The PGA of Australia has extended its partnership with Coca-Cola Amatil (CCA) for another three years until 2021

UK-based golf retailer American Golf has entered into a partnership with the European Tour

Financial services firm Wells Fargo has secured a five-year agreement with tournament host organisation Champions for Education to extend its title sponsorship of the Wells Fargo Championship PGA Tour…

Beer brand Corona Premier has signed a multi-year deal to sponsor the US Open golf tournament

US information technology company Dell Technologies has renewed its title sponsorship of the annual World Golf Championships Match Play event

The LPGA has entered into a wide-ranging marketing deal with musculoskeletal healthcare company Zimmer Biomet.

The Sherwin-Williams Company has signed a five-year extension to continue its Valspar brand’s sponsorship of the Valspar Championship golf tournament through 2025.

Shaving products brand Barbasol has announced a five-year extension to its sponsorship of the annual Barbasol Championship on the PGA Tour

UK bookmaker Betfred has guaranteed the future of the British Masters for at least another two years, after taking over as the tournament’s new title sponsor.

Golf’s PGA Tour has revised its regulations on sponsorship deals with gambling brands in light of the changing sports betting landscape in the US.

US golf organisation the PGA Tour has today (Monday) signed a multi-year marketing partnership with software company Adobe

Qatari national carrier Qatar Airways has signed as an Official Partner of Golf Australia

Temporary power provider Aggreko has entered into its first women’s golf sponsorship by agreeing to partner the 2019 Solheim Cup.

Waste Management has renewed its title sponsorship of the Phoenix Open PGA Tour golf tournament. The new long-term deal will run until 2030

The Kenyan government has signed on as the new title sponsor of the Kenya Open as the tournament prepares to make its debut on golf’s European Tour.

Swedish automotive manufacturer Volvo, hospitality company Hilton and tourism firm Go Vacaciones have signed on as premier partners of PGA Tour Latinoamérica, the international tour of the US golf organisation.

Golf’s European Tour has announced golf equipment company Callaway as an Official Partner. The five-year deal names Callaway as the official driver, golf ball, shoe and golf bag brand of the Tour.