Football

Football

Brazilian financial and digital commerce service provider Inter&Co has signed a stadium naming-rights deal with Orlando City SC of Major League Soccer and the National Women's Soccer League's Orlando Pride
Football

AC Milan has built on its increased presence in the Middle East to sign up Dubai-based CFI Financial Group as a sponsor
Football

EA Sports has agreed to a two-year extension to its long-standing sponsorship and licensing agreement covering the German Bundesliga and 2. Bundesliga, meaning the deal will now run to at least 2027.
Football

Cadbury used the renewal of its sponsorship deal with English Premier League club Chelsea to extend its ‘Sign with Fingers’ campaign, designed to support the UK’s deaf community.
Football

Swedish hotel group Strawberry has agreed a new multi-year deal to become the naming rights sponsor of the country's National Arena in Stockholm.
Football

Bayern Munich has engaged the cryptocurrency market for a new sponsorship deal with trading platform Bitpanda
Football

China's BYD Partners, one of the world’s leading manufacturers of new energy vehicles (NEV), has been unveiled as a major sponsor of Euro 2024 taking place in Germany, the heart of the European automotive i…
Football

Ajax has announced an eight-year extension of its kit supplier agreement with Ajax, making it the longest-running sponsorship deal in Dutch football to date.
Football

German sportswear and equipment provider Adidas has been unveiled as the new ball supplier of football’s Saudi Pro League in a deal that commences next month.
Football

Premier League club Aston Villa is set to announce a kit supplier deal with Adidas, bringing an end to its tie-up with rival sportswear company Castore after two seasons
Football

Wow Hydrate aims to use its sponsorship agreement with Manchester United to ‘elevate recognition’ among consumers and distributors and support its push into Mena and Europe, says managing director Queenie Porter.
Football

Unilever has added to its already significant football sponsorship portfolio by agreeing a deal to sponsor the Confederation of African Football’s (CAF) forthcoming men’s Africa Cup of Nations tournament in the Ivory Coast and its women’s equivalent in Morocco in 2024.
Esports

Wow, the streaming platform of Sky Deutschland, is to give its name to the Virtual Bundesliga (VBL) under a new sponsorship agreement announced by the German Football League (DFL) this morning
Football

Campeonato Brasileiro Série A club Corinthians has signed the “largest master sponsorship contract" in the history of Brazilian football with online betting company VaideBet.
Football

Online cryptocurrency gambling platform Stake has expanded its presence in football with the acquisition of Brazilian club Juventude’s front-of-shirt sponsorship rights. 
Football

Bet365 has been selected as the preferred bidder to become the first-ever betting brand to sponsor the Uefa Champions League, SportBusiness can exclusively reveal.
Football

Cryptocurrency exchange BingX has signed as Chelsea’s shirt sleeve sponsor for the rest of this season and as training kit sponsor next season.
Football

Clubs from the Chinese Super League will be able to sell team naming rights to commercial entities in a bid to shore up ailing finances