Football
Betsson supports Italy launch and Latam operation through Inter deal
Ronni Hartvig, CMO for Swedish gambling firm Betsson, describes the rationale for the company's recent sponsorship deals with Inter Milan, Boca Juniors and Premier Padel.
Oppo downgrades to second-tier Champions League sponsor
Oppo has downgraded its sponsorship deal for the Uefa Champions League to become one of the competition’s new second-tier partners for the next three-year cycle.
Pernod Ricard forced into embarrassing PSG U-turn
Pernod Ricard has pulled its sponsorship of Paris Saint-Germain after just three days following a fierce backlash from football fans in Marseille, from where the drinks company hails.
Stommel leads new-look Sportfive women’s football arm
Sportfive has established a dedicated sales division for women's football, as agency competition in the space intensifies.
RFEF adds to commercial unit with Plaza hire
The Spanish Football Federation (RFEF) has appointed former Real Madrid executive Ramón Plaza Bautista as commercial and business development manager.
Lidl widens Uefa role with club competitions deal
German discount supermarket chain Lidl is to build on its successful sponsorship of Euro 2024 by becoming an Official Partner of the Uefa Europa League and Uefa Conference League for three seasons until…
Bank of America deal lights Fifa US sales drive
Bank of America has joined fellow US-based company AB InBev in setting a new bar for rights fees associated with the men's World Cup Sponsor tier.
LaLiga extends regional betting footprint
LaLiga has signed up SportyBet as a betting sponsor in Africa as it broadens out a regional betting roster that already includes deals in Asia-Pacific, Central and South America, North America and South Africa.
BlockDAG adds Inter to football sponsorship portfolio
Blockchain firm BlockDAG has struck its second major sponsorship deal of the week after announcing an agreement with Italian Serie A club Inter Milan.
Watchdog probes Brazil’s 3D cam carpet sales
Brazil’s competition regulator has launched an investigation into alleged anti-competitive practices in the production and commercialisation of 3D cam carpets in Brazilian football.
Inter Miami breaks new ground in blockchain training kit deal
Inter Miami has agreed a training kit sponsorship deal with blockchain platform Polkadot in what is claimed to be the first-ever sports sponsorship agreement with a Decentralised Autonomous Organisation…
Western Union targets Mexican expat remittance market with FMF deal
Lala Steele, head of North America retail marketing for money transfer brand Western Union, explains the rationale for the company’s recent sponsorship deal with the Mexican Football Federation.
Betano continues football push with Uefa Europa League deal
Betano's aggressive expansion into football shows no signs of slowing down after being unveiled as Uefa's new global betting sponsor for the Europa League and Conference League competitions.
Kraken adds RB Leipzig to European sleeve deals
Cryptocurrency platform Kraken has added the sleeve sponsorship of Bundesliga club RB Leipzig to recent deals in European club football as it continues its expansion in Europe
Dortmund doubles down on crypto with BlockDAG deal
Borussia Dortmund has announced a ‘record-breaking’ three-year deal with blockchain firm BlockDAG the day after expanding its relationship with crypto exchange Coinbase.
‘In Plain Sight’ – ZO Skin Health and West Ham United
In recognition of Skin Cancer Awareness Month in May, ZO Skin Health leveraged its partnership with West Ham United Women to launch the ‘In Plain Sight’ campaign.
Inter returns to crypto sector with sleeve deal
The cryptocurrency sector’s strong presence in Italian football has been reinforced by Inter Milan’s new sleeve sponsorship deal with Gate.io.
Al-Nassr taps Sportfive to drive international sponsorship
Saudi Pro League football club Al-Nassr has hired the Sportfive agency to develop and lead the team's global sponsorship strategy as it seeks to attract more international brands.