Football
Vauxhall scores Irish FA extension
Vauxhall Motors has agreed to extend its sponsorship deal with the Irish Football Association by a further four years until at least the 2018 Fifa World Cup finals in Russia.
PSG agrees MoneyGram transfer
Paris Saint-Germain has agreed a three-year sponsorship deal with MoneyGram, while the French Ligue 1 football club is also reportedly seeking to significantly increase the value of its kit partnership with Nike.
Atletico Mineiro connects with TIM
Campeonato Brasileiro Série A football club Atlético Mineiro has agreed a new sponsorship deal with Italian telecommunications firm TIM.
Norwich signs up SBOBet
English Premier League football club Norwich City has announced a new commercial partnership with online bookmaker SBOBet.
Imtech to honour Hamburg naming rights deal
Imtech will fulfil its commitment as naming rights partner for the home stadium of German Bundesliga football club Hamburg SV following a meeting between the company, the club and its commercial rights partner Sportfive, according to the Bild newspaper.
Liverpool joins EA Sports football roster
English Premier League club Liverpool has reached a three-year partnership with video games company Electronic Arts.
Eurobet secures Serie B title sponsorship
Lega Serie B, the governing body of the second tier of Italian football, has announced that Eurobet will be the title sponsor of the 2013-14 Serie B season.
Main sponsors renew with Sydney FC
Australian A-League football team Sydney FC has renewed its shirt sponsorship deals with travel booking website Webjet and tourism authority Destination NSW for the 2013-14 season.
Nike renews India football deal
Nike has signed an agreement with the All India Football Federation to remain as the official apparel sponsor of its national team until 2017.
Continental expands women’s football tie-up
Tyre manufacturer Continental has extended its partnership with the English Football Association to become an exclusive partner for its new commercial programme for the women’s game.
HCL secures Galatasaray branding spot with ME Tablet
Turkish football club Galatasaray has signed a sponsorship deal with Indian technology company HCL’s ME Tablet brand.
Lotto Berlin teams up with Hertha
Brother reaches deal with Fulham
The UK subsidiary of Japanese-based multinational electronics company Brother has reached a deal to become the official technology partner of English Premier League club Fulham.
Mainz extends with Coca-Cola
German 1.Bundesliga team FSV Mainz has extended its partnership with soft drinks giant Coca-Cola for another three years, from 2013-14 to 2015-16.
Wells Fargo invests in MLS partnership
Wells Fargo has been unveiled as the exclusive retail banking and commercial lending sponsor of Major League Soccer, the top division of football in North America.
Barcelona scores double deal with EA Sports and Replay
Spanish Liga champion Barcelona has bolstered its commercial portfolio by signing a three-year deal with EA Sports and a four-year agreement with Italian designer Fashion Box's Replay brand.
Total succeeds Bridgestone as Copa Sudamericana title sponsor
Oil and gas giant Total has agreed a two-year deal to become the new title sponsor of the Copa Sudamericana, South American football’s secondary club competition.
United teams up with PepsiCo in Asia-Pacific
English Premier League football club Manchester United has announced a multi-year sponsorship agreement in the Asia-Pacific region with American multi-national food and beverage company PepsiCo.