Football
Wells Fargo steps up football sponsorship with Mexican deal
US financial services company Wells Fargo has bolstered its backing of North American football by sponsoring the Mexican national team’s annual tour of the United States through 2016.
Bulova to keep watch over United
English Premier League football club Manchester United has announced a three year sponsorship deal with US watchmaker Bulova.
FFF seals tasty deal for France team
Aperitif biscuits brand Belin has struck a deal with the French Football Federation to serve as an official sponsor of the France national team.
Sydney FC scores double deal
Sydney FC has bolstered its commercial portfolio ahead of the 2013-14 A-League football season by agreeing deals with Metcash Food & Grocery (IGA) and StarTrack.
Bayer Leverkusen extends with premium partner DEVK
German 1.Bundesliga football club Bayer 04 Leverkusen has signed a two-year extension to its sponsorship deal with insurance group DEVK Versicherungen.
Sky Bet: Interview with Richard Flint, managing director for Sky Bet
Monaco takes on new partner
French Ligue 1 football club AS Monaco has agreed a one-year sponsorship deal with employment services company Triangle Interim.
Hertha Berlin agrees long-term Nike extension
German 1.Bundesliga football club Hertha Berlin has agreed a 10-year extension to its kit partnership with Nike, which will come into effect in 2015 and run until at least 2025.
Carlsberg partners with Aston Villa
English Premier League football club Aston Villa has announced a new three-year partnership with Danish beer brand Carlsberg.
Schalke scores Preisboerse24 deal
German 1.Bundesliga football club Schalke 04 has agreed a partnership with online electronic goods retailer Preisboerse24.
Southampton becomes latest EA Sports partner
English Premier League football team Southampton has announced a one-year partnership with video games company Electronic Arts that will make its EA Sports brand the club’s official video gaming partner.
Bwin adds to football portfolio with Marseille deal
Online gaming company Bwin.party has announced a three-year sponsorship deal with Olympique de Marseille under which it becomes the official online betting and gaming partner of the French Ligue 1 football club.
Bayer Leverkusen opts for charity partner as shirt sponsor search continues
Bayer 04 Leverkusen will begin its 2013-14 1.Bundesliga season with the logo of a charitable organisation on its shirt, as the German football club continues to look for a new main sponsor.
Sporting KC banks UMB partnership
US Major League Soccer franchise Sporting Kansas City has entered into a multi-year commercial partnership with UMB Bank, a subsidiary of American financial services group UMB Financial Corporation.
Wolfsburg secures new premium partner
German 1.Bundesliga football club VfL Wolfsburg has agreed a three-year sponsorship deal with brake manufacturer ATE.
Vauxhall completes ‘home nations’ set with FAW extension
Vauxhall Motors has announced a four-year extension to its sponsorship deal with the Football Association of Wales.
United scores with AFB in Kenya
English Premier League football club Manchester United has reached an agreement to make AFB its official credit card partner in Kenya.
Western Sydney Wanderers switch on Mitsubishi Electric deal
Mitsubishi Electric has agreed a multi-year deal with Western Sydney Wanderers to partner the Australian A-League football club for the 2013-14 season and beyond.