Football

Visa decided to sponsor women’s football in Europe and the men’s African Cup of Nations because it was pursuing “targeted opportunities” among women and mobile payment adopters respectively. In

The Zimbabwe Football Association has agreed a three-year kit sponsorship deal with British sportswear and equipment manufacturer Umbro as part of an ongoing effort to reposition itself as a powerhouse...

Scottish football club Celtic has signed a main shirt deal for its women’s team with IT solutions company Indigo Unified Communications.

Russian betting firm 1xBet has signed as an Official Partner of Africa’s biggest regional football tournaments.

LaLiga club Valencia has signed a new partnership with Spanish low-cost airline Vueling

Serie A club Internazionale Milano has signed a new partnership with local transit app Moovit

Campeonato Brasileiro Série A football club Fortaleza has become the first team to strike a sponsorship deal with an online betting company following changes in legislation.

The German Football Association (DFB) has extended and expanded its partnership with online betting provider Bwin

German fashion label Hugo Boss has expanded its partnership with Paris Saint-Germain through a new line of co-branded menswear

Campeonato Brasileiro Série A football clubs Atlético Mineiro and Cruzeiro have signed shirt sponsorship deals with Italian automotive company Fiat.