Football

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French Ligue 1 champions Paris Saint-Germain are thought to be making around €1.5m ($1.7

Budweiser Budweiser is the official beer of the FIFA World Cup following its parent company Anheuser-Busch's deal until after the 2022 World Cup, worth around $22.

Visa Visa's deal with FIFA runs until 2023, including the next World Cup in Qatar.

This thread of articles reviews the activation campaigns ran by the main FIFA partners and FIFA World Cup sponsors

Asia-facing banking group Standard Chartered has agreed to a 42.8-per-cent price increase in its renewed deal for the main shirt rights to English Premier League club Liverpool.

Catalan beer brand Estrella Damm has almost doubled its fee for the Official Beer rights of LaLiga club Barcelona, as it upgrades to the club’s new Global Partner level from 2018-19 to 2021-22.

Despite an anticipated 35-per-cent uplift in the value of its Champions League and Europa League commercial revenue from 2018-19 to 2020-21, two brands will pay less for their rights in the next cycle.

he Fédération Française de Football will earn more than €100m ($116m) per season in sponsorship from the 2018-19 season, after a round of renewals and an adjustment of the sponsorship hierarchy to give…

While sports betting is just finding its feet in the USA, in other territories sport sponsorship provides a great platform for betting firms to build their brands and attain direct access to their core m…

Chinese electric vehicle manufacturer BYD Auto has become English Premier League club Arsenal’s Official Car and Bus Partner in a multi-year, global deal thought to be worth about £2.5m ($3.4m/€2.8m)

AB InBev’s activation spend on its official beer sponsorship of the upcoming Fifa World Cup in Russia will be the beer group’s biggest yet – commensurate with the importance of the event as a showcase of the Budweiser brand.

Chinese electric vehicle manufacturer BYD Auto has become English Premier League club Arsenal’s Official Car and Bus Partner in a multi-year, global deal.

Paul Fox is chief executive of the Asian-facing betting company Letou

Asian insurance brand AIA Group is paying English Premier League club Tottenham Hotspur a significant increase under the five-year extension of its main shirt deal from 2017-18 to 2021-22, Sports Sponsorship Insider has learned

Bids are due next week for global sponsorship rights to the club and national team competitions run by the Asian Football Confederation for the eight years from 2021 to 2028. The rights are being tendered together with the media rights but can be acquired separately.