Football
Bundesliga’s Freiburg drives on with Opel
German Bundesliga football club SC Freiburg has extended its sponsorship agreement with car manufacturer Opel.
Sporting KC finds value with Price Chopper deal
Major League Soccer team Sporting Kansas City has reached a deal to make US supermarket chain Price Chopper a founding level sponsor.
DL scores extension with Campeonato Brasileiro’s Portuguesa
Campeonato Brasileiro Série A football team Portuguesa has renewed its shirt sponsorship agreement with electronics manufacturer DL for the Brazilian top division’s 2014 season.
Sydney FC lands Webjet extension
Australian A-League football team Sydney FC has signed an extended deal with Webjet that means the online travel agency will be its front-of-shirt sponsor for the next two years.
Era Immobilier signs up for Coupe de la Ligue exposure
Era Immobilier, an international network of estate agents, has become an official partner of the Coupe de la Ligue football club knockout tournament in France.
UAE FA banks Al Hilal extension
Abu-Dhabi based Al Hilal Bank has renewed its sponsorship of the UAE Football Association for a sixth consecutive year.
Great Eastern extends S.League sponsorship for 2014
Singapore-based insurance company Great Eastern has renewed its co-title sponsorship of the country’s premier football division, the S.League.
AIA signs up as Tottenham’s principal partner
Tottenham Hotspur has agreed a deal for Asian insurance company AIA Group to become the English Premier League football club’s main shirt sponsor.
Premier League’s Fulham scores Power8 deal
Gaming technology provider Power8 has reached a deal to become an official partner of English Premier League football club Fulham.
Gremio takes European inspiration in signing new partner
Campeonato Brasileiro Serie A football club Gremio has signed a one-year partnership with locally-based fashion brand Spirito Santo.
Honda signing leads to Fujitsu deal for AC Milan
Italian Serie A football club AC Milan has agreed a three-year partnership with Japanese IT equipment and services company Fujitsu.
Cooper Tire furthers brand building exercise with Arsenal deal
English Premier League team Arsenal has entered into a long-term commercial agreement with Cooper Tire Europe, effective from the 2014-15 football season.
McDonald’s: High-end global sponsorships call on global resources
Fast food restaurant McDonald’s’ franchisee programme sees each store contribute a cash fee to the brand’s global sponsorships of the Olympic Games and the World Cup, Thomas Truttmann, head of sports at McDonald’s Europe told Sports Sponsorship Insider.
Providence nets Portland Timbers stadium naming rights
Major League Soccer team Portland Timbers has agreed a multi-year community partnership with Providence Health & Services that awards the naming rights for its home stadium to the not-for-profit healthcare provider.
FA Cup and Budweiser to go separate ways
The English Football Association is seeking a new lead partner for its FA Cup knockout competition from the 2014-15 season, with its current deal with Budweiser due to end following the current 2013-14 campaign.
Werder Bremen extends shirt sponsor deal
Poultry producer Wiesenhof has extended its sponsorship of German Bundesliga top-flight football club Werder Bremen.
Barcelona stars launch Big Cola extension
Spanish Liga champion Barcelona has announced a three-year extension to its commercial partnership with soft drinks brand Big Cola.
Continental expands Uefa deal to take in the ‘Week of Football’
German tyre manufacturer Continental has expanded its partnership with Uefa to sponsor international qualification matches played under the jurisdiction of European football’s governing body from 2014 to 2017.