Football
Monaco shows global ambition with Nike deal
French Ligue 1 football team AS Monaco has agreed a kit deal with US sportswear giant Nike which will run until at least 2019.
Samsung to continue as title sponsor of Austrian Cup
Korean electronics manufacturer Samsung has agreed a deal with the Austrian Football Association to remain the title sponsor of the Austrian Cup club football competition through to the 2016-17 season.
UniCredit: Flexibility of industry supports brand building
Sponsorship has proven a “flexible instrument” to financial services company UniCredit that has supported brand building and will provide a platform for future business related objectives, Daniele Penna, head of strategic sponsorships at UniCredit Group told Sports Sponsorship Insider.
Barcelona powered by Stanley Black and Decker sponsorship
Tools company Stanley Black and Decker has agreed to become a sponsor of Spanish Liga football club Barcelona through to July 2017.
Eintracht Frankfurt empowered by Mainova renewal
German Bundesliga football team Eintracht Frankfurt has sealed a two-year extension to its long-standing premium partnership with energy group Mainova.
Manchester City constructs new Middle Eastern partnership
English Premier League champion Manchester City has extended its commercial ties with the Middle East by signing a three-year sponsorship deal with engineering and construction group Arabtec.
Liverpool extends 188Bet deal
English Premier League football club Liverpool has signed a two-year extension to its partnership with online sports betting and gaming provider 188Bet.
Bundesliga’s Hoffenheim takes a punt on Tipico renewal
German Bundesliga football team TSG Hoffenheim has agreed a four-year extension to its partnership with betting provider Tipico.
Ford steers into Chinese football with CSL
Automotive manufacturer Ford has reached a four-year agreement to become a premier partner of the Chinese Super League football competition from 2014 to 2017.
Arsenal drives on with Citroën
English Premier League football club Arsenal has signed a three-year extension to its partnership with automotive manufacturer Citroën
Eredivisie retains main partner
VriendenLoterij has extended its stint as lead partner of the Eredivisie through a renewed three-year deal with Dutch football’s top division.
FA connects with Samsung
The English Football Association (FA) has signed a new partnership with Korean electronics manufacturer Samsung.
Ghana FA connects with Huawei
Chinese telecommunications company Huawei has agreed a one-year partnership with the Ghana Football Association.
Hamburg and Hannover stay on air with NDR 2
Regional public-service radio station NDR 2 has extended its commercial partnerships with German Bundesliga football clubs Hamburg SV and Hannover 96 by another four years.
Inverness works up an appetite with Subway deal
International sandwich chain Subway has agreed a one-year rolling contract to become the main shirt sponsor of Scottish Premier League top-flight football team Inverness Caledonian Thistle.
Resurgent Southampton secures new main sponsor
English Premier League football club Southampton has signed a two-year deal with Veho, making the consumer electronics firm its new main sponsor.
Westfield bags FFA Cup title spot
Shopping centre group Westfield has been announced as the naming rights partner for the FFA Cup under a three-year deal commencing with the Australian knockout club football tournament’s inaugural edition this year.
Carlsberg furthers backing of Malawian football
Beer brand Carlsberg has agreed a three-year sponsorship deal with the Football Association of Malawi to back the southeast African country’s national team.