Football

The Belgian Football Association (URBSFA/KBVB) has announced French financial services firm Cofidis will end its seven-year term as the title sponsor of the Belgian Cup domestic club competition.

Australian dairy producer Pauls has signed a two-year extension to its platinum partnership with A-League football champion Brisbane Roar.

English Premier League football club Tottenham Hotspur has agreed a two-year deal to make online gaming company Marathonbet its official betting partner.

Health insurance company Unilife has agreed a one-year sponsorship deal with Campeonato Brasileiro Serie A football team Sport Club do Recife.

Telecommunications company Mobilis has agreed a five-year deal, from 2014-15 to 2017-18, with the Algerian Football Association, according to the Telecompaper news website.

British biscuit manufacturer McVitie’s has agreed a shirt sponsorship deal with Serie A football club Genoa for the 2014-15 season.

Japanese car maker Nissan has appointed the London office of global public relations company Ketchum to activate its top-tier sponsorship of football’s Uefa Champions League European club competition.

Chemicals company Evonik Industries is using its sponsorship of Bundesliga club Borussia Dortmund to raise awareness of the business-to-business brand in Germany and, increasingly, internationally.

South African beer brand Hansa Pilsener has sealed sponsorship deals with English Premier League football teams Manchester City and Arsenal.

The English Premier League, the top division of football in the country, has extended an existing agreement with video game developer EA Sports through to the end of the 2018-19 season.

Italian Serie A football team Cagliari has agreed shirt sponsorship deals with banking group Intesa Sanpaolo and telecommunications company Tiscali.

Fast-food chain Burger King has signed a three-year extension to its official partner agreement with the Dutch top-tier Eredivisie football division.

English Premier League football team Liverpool has signed a two-year extension to its regional partnership with IT, electronics and furniture retailer Courts Asia.

The Polish Football Association (PZPN) has signed two-year sponsorship agreements with tablets, smartphones and computer accessories manufacturer Modecom and financial services firm Alior Bank.

Italian Serie A champion Juventus has signed an initial two-year partnership with binary options broker 24option.com.

South African football team University of Pretoria has announced a three-year partnership with insurance firm Workerslife ahead of the 2014-15 Premier Soccer League season.