Football
Bayern teams up with software giant SAP
Software manufacturer SAP has signed up as new platinum partner of German Bundesliga football club Bayern Munich.
Aston Villa nets William Hill deal
English Premier League football club Aston Villa has reached an agreement for betting website William Hill Online to become its official UK and Ireland betting partner.
QSL fans to clock up miles with Qatar Airways
Qatar Airways has announced a partnership with the Qatar Stars League that will allow fans to earn air miles by attending matches in the country’s top football division.
Brisbane Roar links up with Umbro
Australian A-League football club Brisbane Roar has announced an agreement with sportswear company Umbro.
Corinthians track down CarSystem sponsorship
Campeonato Brasileiro Serie A football club Corinthians has signed a shirt sponsorship deal with vehicle tracking technology firm CarSystem.
Aston Villa goes on tour with Andalucia
English Premier League football club Aston Villa has entered into a partnership with the Andalucía region of southern Spain.
Chevrolet gears up Brazil national team sponsorship
US car maker Chevrolet has signed up as a sponsor of the Brazil national football team.
Everton signs pan-European partnership with Coral
English Premier League football team Everton has signed a two-year deal to make Coral Interactive its official European betting partner.
Garmin partners Southampton for Premier League journey
GPS technology firm Garmin has agreed a global partnership with English Premier League football club Southampton.
Zumtobel lights the way for Borussia Dortmund
German Bundesliga football team Borussia Dortmund has signed a five-year partnership with Austrian lighting company the Zumtobel Group.
Qbao.com enhances Spanish Liga presence with Rayo Vallecano deal
Chinese mobile and internet technology company Qbao.com has made further inroads into the Spanish Liga football market by securing shirt sponsorship rights with Rayo Vallecano for the 2014-15 season.
Bahlsen scores double Bundesliga extension
German Bundesliga football clubs Hannover 96 and Hamburg have extended their partnerships with domestic food producer Bahlsen.
Adidas pounces for Belgium national football team kit deal
The Royal Belgian Football Association has entered into a new long-term kit partnership with sportswear company Adidas.
Koln drives back into Bundesliga with Ford
German Bundesliga football club FC Köln has extended its long-standing partnership with automotive manufacturer Ford into a 20th year.
Manchester City nets partnership double
Manchester City has announced partnerships with British shirtmaker and tailor T.M. Lewin and Asian wellness and lifestyle company QNet ahead of the defence of its English Premier League title.
Arsenal extends Indesit partnership
English Premier League football club Arsenal has renewed its partnership with home appliances brand Indesit.
Newcastle extends Puma kit deal
English Premier League football club Newcastle United has signed a long-term extension to its kit deal with sportswear company Puma.
Arsenal takes to the road with Europcar
English Premier League football team Arsenal has sealed a three-year agreement to make car rental company Europcar an official club partner.