Football
Valencia extends gaming partnership with EA
Spanish Liga football club Valencia has extended its partnership with global video games company Electronic Arts.
OGC Nice wagers on NetBet partnership
French Ligue 1 football club OGC Nice has entered into a partnership with online sports betting company NetBet.
West Brom nets Freebets.com partnership
English Premier League football team West Bromwich Albion has entered into a two year sponsorship deal with online betting service Freebets.com.
Bundesliga’s Freiburg brings in new stadium naming partner
German Bundesliga football club SC Freiburg has agreed a five-year stadium naming rights deal with local tourism authority Schwarzwald Tourismus.
Fiorentina expands commercial portfolio with VW deal
Italian Serie A football team Fiorentina has further expanded its commercial portfolio after it entered into a deal with German automotive company Volkswagen.
Polish FA toasts Okocim tie-up
Polish brewery Okocim has reached a two-year deal to become an official sponsor of the country’s national football team.
FC Goa lands principal sponsor as Kohli takes ownership stake
FC Goa has announced Videocon D2H as its principal sponsor ahead of the inaugural edition of the Indian Super League football competition, while the team has also confirmed Indian cricket star Virat Kohli as a co-owner.
Manchester City boosts Malaysian presence with new partner
English Premier League football club Manchester City has entered into a new partnership with Malaysian male grooming brand Dashing.
United extends social gaming partnership in Japan
English Premier League football club Manchester United has extended a partnership with social gaming company Gloops in Japan.
Nexive delivers AC Milan partnership
Serie A football club AC Milan has further expanded its commercial portfolio after it agreed a new partnership with Italian postal service operator Nexive.
Atletico de Kolkata dials up Aircel backing
Indian telecommunications company Aircel has signed on as the principal sponsor of Indian Super League football franchise Atlético de Kolkata.
Emirates and IPIC linked to Bernabeu naming rights contract
Real Madrid president Florentino Perez has said the Spanish Liga football club is in talks with 10 companies over the naming rights to its Santiago Bernabeu stadium.
Juventus hits the road with Goodyear extension
Italian Serie A football club Juventus has renewed its sponsorship agreement with US tyre manufacturer Goodyear, with the partnership now in place for the next three years.
PSG suits up with Hugo Boss
Paris Saint-Germain has added another partner to its commercial portfolio with German fashion house Hugo Boss agreeing a deal with the French Ligue 1 football club for the 2014-15 season.
West Ham bets on Winner.com partnership
English Premier League football club West Ham United has agreed a one-year partnership with online gambling company Winner.com for the 2014-15 season.
Huawei continues football investment with Atletico Madrid tie-up
Chinese telecommunications company Huawei has continued its major investment in football by signing a sponsorship deal with Spanish Liga champion Atlético Madrid.
AC Milan switches on Hotpoint deal
Italian Serie A football club AC Milan has renewed its sponsorship deal with home appliances giant Indesit under a new contract that will promote its Hotpoint brand.
LFP targets further growth after yoghurt partnership
The Liga de Fútbol Profesional (LFP), the Spanish football league, has reached an agreement with yoghurt brand Yogures Pascual.