Football

Spanish Liga football club Valencia has extended its partnership with global video games company Electronic Arts.

French Ligue 1 football club OGC Nice has entered into a partnership with online sports betting company NetBet.

English Premier League football team West Bromwich Albion has entered into a two year sponsorship deal with online betting service Freebets.com.

German Bundesliga football club SC Freiburg has agreed a five-year stadium naming rights deal with local tourism authority Schwarzwald Tourismus.

Italian Serie A football team Fiorentina has further expanded its commercial portfolio after it entered into a deal with German automotive company Volkswagen.

Polish brewery Okocim has reached a two-year deal to become an official sponsor of the country’s national football team.

FC Goa has announced Videocon D2H as its principal sponsor ahead of the inaugural edition of the Indian Super League football competition, while the team has also confirmed Indian cricket star Virat Kohli as a co-owner.

English Premier League football club Manchester City has entered into a new partnership with Malaysian male grooming brand Dashing.

English Premier League football club Manchester United has extended a partnership with social gaming company Gloops in Japan.

Serie A football club AC Milan has further expanded its commercial portfolio after it agreed a new partnership with Italian postal service operator Nexive.

Indian telecommunications company Aircel has signed on as the principal sponsor of Indian Super League football franchise Atlético de Kolkata.

Real Madrid president Florentino Perez has said the Spanish Liga football club is in talks with 10 companies over the naming rights to its Santiago Bernabeu stadium.

Italian Serie A football club Juventus has renewed its sponsorship agreement with US tyre manufacturer Goodyear, with the partnership now in place for the next three years.

Paris Saint-Germain has added another partner to its commercial portfolio with German fashion house Hugo Boss agreeing a deal with the French Ligue 1 football club for the 2014-15 season.

English Premier League football club West Ham United has agreed a one-year partnership with online gambling company Winner.com for the 2014-15 season.

Chinese telecommunications company Huawei has continued its major investment in football by signing a sponsorship deal with Spanish Liga champion Atlético Madrid.

Italian Serie A football club AC Milan has renewed its sponsorship deal with home appliances giant Indesit under a new contract that will promote its Hotpoint brand.

The Liga de Fútbol Profesional (LFP), the Spanish football league, has reached an agreement with yoghurt brand Yogures Pascual.