Football
Qatar Airways adds Al-Ahli to football club partners
Qatar Airways has expanded its football sponsorship portfolio after entering into an agreement to become the main commercial partner of Saudi Professional League club Al-Ahli.
Werder Bremen seals Infront extension
The Infront Sports & Media agency will continue to sell German Bundesliga football club Werder Bremen’s top sponsorship rights through to the end of the 2028-29 season.
Franchises sign up sponsors as Indian Super League kicks off
Indian Super League franchises North East United, Mumbai City and Atlético de Kolkata signed shirt sponsorship deals ahead of the start of the inaugural season of the football competition on Sunday.
McDonald’s and Ricoh enhance backing of A-League duo
A-League football clubs Newcastle Jets and Wellington Phoenix have secured renewed and upgraded deals with existing sponsors McDonald’s and Ricoh.
ISL signs multiple deals ahead of debut season
The new Indian Super League franchise football competition has agreed deals with six sponsors and partners ahead of its inaugural season, which will begin on Sunday.
Freebets.com: Developing brand awareness with football and horseracing
Sports book affiliate website Freebets.com is using sponsorship in football and horseracing to maintain strong growth in the UK market.
Coopers tops up Adelaide United stadium naming rights deal
Australian-owned Coopers Brewery has signed a five-year extension to its stadium naming rights agreement for the home of A-League football team Adelaide United.
Barcelona drinks to Estrella Damm extension
Spanish Liga football club Barcelona has extended its sponsorship deal with Catalan beer brand Estrella Damm through to the end of the 2017-18 season.
Mercedes-Benz renews with Turkish football body
The Turkish division of car manufacturer Mercedes-Benz has renewed a partnership with the country’s football governing body, the TFF.
Pelayo extends ties to Spanish national team
Insurance company Pelayo has renewed a sponsorship deal with the Spanish Football Federation (RFEF).
Sockatyes deal opens up new revenue stream for Atletico Madrid
Spanish Liga champion Atletico Madrid has entered into an innovative two-year partnership with Chinese football accessories company Sockatyes.
Yezz adds Lille to Ligue 1 sponsorship portfolio
Lille has become the second French Ligue 1 football club this month to enter into a shirt sponsorship deal with American mobile telephone manufacturer Yezz.
Werder Bremen secures Chinese partnership
German Bundesliga football club Werder Bremen has entered into a new partnership with Chinese tyre manufacturer LingLong Tire.
Sporting Kansas City seals shirt sponsor extension
Major League Soccer champion Sporting Kansas City has extended its shirt sponsorship deal with investment management company Ivy Funds through to the end of the 2022 season.
Santos shifts to match-by-match shirt sponsorship
Campeonato Brasileiro Serie A football team Santos has shifted to a match-by-match sponsorship model that will see a different sponsor appear on players’ jerseys during each game.
Manchester City in talks over lucrative Etihad Airways extension – report
English Premier League champion Manchester City is in line to secure a lucrative extension to its long-term sponsorship deal with Abu Dhabi airline Etihad Airways worth an additional £320m (€407m/$522m), according to UK newspaper the Mirror.
Barcelona targets Japanese market with Apamanshop deal
Spanish Liga football club Barcelona has signed a two-year sponsorship deal with Japanese real estate agency Apamanshop.
LFP takes punt on Sportium tie-up
Sports betting company Sportium has entered into a partnership with the Spanish Football League (LFP) for the ongoing 2014-15 season.