Football

The Spanish Football League (LFP) has agreed an extension to its sponsorship deal with Chinese telecommunications firm Huawei.

Financial services company Scotiabank has struck an official partnership with Concacaf, the Confederation of North, Central America and Caribbean Football.

French Ligue 1 top-tier football club Paris Saint-Germain has renewed an agreement with sports marketing research company Repucom.

Danish sports goods manufacturer Hummel is shifting its focus back to football to increase brand awareness in the key markets.

Beer brand Cerveza Águila has become the new title sponsor of Colombia’s main club football competitions.

Created in 2011 by three Brazilian banks – Banco do Brasil, Bradesco and Caixa – Elo is Brazil’s leading domestic credit card brand and is using football sponsorship to gain market share from global payme…

Telecommunications company Orange has signed up as an official partner of the Vélodrome, the redeveloped home stadium of French Ligue 1 top-tier football club Olympique de Marseille.

Australian private health insurer Nib Health Funds is using brand recognition from sports sponsorship to grow its customer base.

Sporting apparel manufacturer Penalty has replaced Nike as the kit partner of Campeonato Brasileiro Série A top-tier football club Bahia.

English Premier League football club Arsenal has entered into a partnership with the UK division of Danish brewing company Carlsberg.

Australian A-League football club Western Sydney Wanderers has renewed a shirt sponsorship deal with insurance group NRMA.

Dubai-based airline Emirates has signed a five-year extension to its shirt sponsorship deal with Italian Serie A football club AC Milan, with the new contract reportedly including a significant price increase.

Korean automotive manufacturer Hyundai-Kia has pledged to stand by Fifa after financial services giant Visa became the latest top-tier partner to criticise football’s world governing body due to the ongoing fallout from the investigation into alleged corruption in the 2018 and 2022 World Cup bidding process.

Private health insurer Nib Health Funds has extended its naming rights sponsorship of the Perth Oval, a multi-purpose sports stadium in Western Australia.

National carrier Turkish Airlines is close to agreeing a £25m (€31.4m/$39.1m) per year shirt sponsorship deal with English Premier League football club Chelsea, according to the Daily Mail.

Automotive manufacturer Toyota has become a full Asian Football Confederation partner, strengthening its ties with the regional governing body under a new two-year deal.

Insurance company TVM has agreed a deal to become the logistics partner of the KNVB, Dutch football’s governing body.

English Premier League football club Leicester City has extended its partnership with the Tourism Authority of Thailand for a third season.