Football
Huawei calls up LFP renewal
The Spanish Football League (LFP) has agreed an extension to its sponsorship deal with Chinese telecommunications firm Huawei.
Scotiabank seals major Concacaf partnership
Financial services company Scotiabank has struck an official partnership with Concacaf, the Confederation of North, Central America and Caribbean Football.
PSG renews Repucom deal
French Ligue 1 top-tier football club Paris Saint-Germain has renewed an agreement with sports marketing research company Repucom.
Hummel: Football central to future plans
Danish sports goods manufacturer Hummel is shifting its focus back to football to increase brand awareness in the key markets.
Cerveza Águila scores Colombian football deal with Dimayor
Beer brand Cerveza Águila has become the new title sponsor of Colombia’s main club football competitions.
Elo: Brazil’s domestic payment card champion
Marseille’s Vélodrome attracts Orange as official partner
Telecommunications company Orange has signed up as an official partner of the Vélodrome, the redeveloped home stadium of French Ligue 1 top-tier football club Olympique de Marseille.
Nib Health Funds: Growing customer base through brand recognition
Australian private health insurer Nib Health Funds is using brand recognition from sports sponsorship to grow its customer base.
Bahia replaces Nike with Penalty
Sporting apparel manufacturer Penalty has replaced Nike as the kit partner of Campeonato Brasileiro Série A top-tier football club Bahia.
Arsenal toasts Carlsberg partnership
English Premier League football club Arsenal has entered into a partnership with the UK division of Danish brewing company Carlsberg.
Western Sydney seals shirt deal extension with NRMA
Australian A-League football club Western Sydney Wanderers has renewed a shirt sponsorship deal with insurance group NRMA.
AC Milan boosted by Emirates shirt sponsorship extension
Dubai-based airline Emirates has signed a five-year extension to its shirt sponsorship deal with Italian Serie A football club AC Milan, with the new contract reportedly including a significant price increase.
Hyundai-Kia stands firm as Visa joins Fifa’s critics
Korean automotive manufacturer Hyundai-Kia has pledged to stand by Fifa after financial services giant Visa became the latest top-tier partner to criticise football’s world governing body due to the ongoing fallout from the investigation into alleged corruption in the 2018 and 2022 World Cup bidding process.
Perth sports venue extends with naming rights partner
Private health insurer Nib Health Funds has extended its naming rights sponsorship of the Perth Oval, a multi-purpose sports stadium in Western Australia.
Turkish Airlines closing in on Chelsea shirt deal – report
National carrier Turkish Airlines is close to agreeing a £25m (€31.4m/$39.1m) per year shirt sponsorship deal with English Premier League football club Chelsea, according to the Daily Mail.
Toyota expands AFC agreement to club competitions
Automotive manufacturer Toyota has become a full Asian Football Confederation partner, strengthening its ties with the regional governing body under a new two-year deal.
TVM becomes KNVB’s logistics partner
Insurance company TVM has agreed a deal to become the logistics partner of the KNVB, Dutch football’s governing body.
Tourism Authority of Thailand extends Leicester City partnership
English Premier League football club Leicester City has extended its partnership with the Tourism Authority of Thailand for a third season.