Football

Campeonato Brasileiro Serie A football team Sao Paulo has reached a sponsorship deal with Panamanian airline Copa Airlines.

Spanish Liga champion Atletico Madrid has renewed its partnership with German automotive giant Volkswagen.

Mobile phone operator Movistar has renewed its ties with the Colombia Football Federation (FCF) to remain as an official partner of the Colombia football team.

Liberty Mutual Insurance has agreed a deal to become an official sponsor of the US Soccer national governing body.

FC Twente has reached an agreement to terminate its partnership with business travel mobility card company and main sponsor XXImo, further increasing the financial problems surrounding the Dutch Eredivisie football club.

Brewing giant Anheuser-Busch InBev has secured a multi-year renewal to its sponsorship of matches featuring the US and Mexico national football teams in the United States.

Chinese online betting and gaming company K8 has agreed a sponsorship deal with organisers of the 2015 Copa America national team football tournament.

Reigning English Premier League champion Manchester City has agreed a partnership with African energy company Vivo Energy for the Botswanan market.

Asian betting and gaming group Dafabet has agreed a three-year extension to its partnership with English Premier League football club Everton.

Banking group St Galler Kantonalbank (SGKB) has signed an extension its long-standing main sponsorship of Swiss Super League football team St Gallen.

Major League Soccer has signed its latest major sponsorship deal, with Coca-Cola replacing long-serving PepsiCo as the non-alcoholic beverage partner of the North American league and the U.S. Soccer organisation.

The German Football Association (DFB) has signed a one-year extension to its partnership with national pharmacy network Linda Apotheken.

Qatar Airways has signed a renewed agreement with the Qatar Football Association to become the official airline of the Emir Cup club football competition, along with extending its backing of the national team.

German Bundesliga football team Augsburg has reached an agreement to make financial services company WWK Versicherungen its new main sponsor.

Chinese consumer electronics brand Hisense is focusing on the US, Western Europe and Australia as it looks to use sponsorship to increase awareness outside its home market of China.

French sportswear company Le Coq Sportif has agreed kit manufacturing deals with Italian Serie A football team Fiorentina and French Ligue 1 outfit Saint-Etienne.