Football

English Premier League football club Southampton has entered into an official partnership with telecommunications business NIX Communications.

Luxury carmaker Mercedes-Benz uses its sponsorships in football to increase global brand consideration and perception but uses its other agreements to directly target potential customers.

Dutch Eredivisie football club Ajax has renewed its sponsorship deal with bicycle and scooter tyre manufacturer Cheng Shin Tire.

Mexican beer brand Tecate has confirmed a partnership with French Ligue 1 champion Paris Saint-Germain.

English Premier League football team Manchester United has agreed a commercial deal with Korean-based online games developer and publisher Nexon.

Consumer electronics manufacturer Hannspree has extended its partnership with English Premier League football club Watford.

German Bundesliga team FC Augsburg has secured commercial partnerships with automotive engineering company Man and consumer electronics retailer TechnoMarkt.

Japanese automotive manufacturer Suzuki has reached an agreement to become the main sponsor of Italian Serie A football team Torino for the 2015-16 season.

German Bundesliga football club FC Augsburg has extended its partnership with national furniture retailer Segmüller.

English Premier League football club West Bromwich Albion has renewed its partnership with online betting company Bet365.

Australian A-League football club Brisbane Roar has upgraded its commercial deal with Steadfast to make the insurance brokerage network its principal partner.

English Premier League football club Arsenal has reached an agreement to make online betting operator Betfair its official betting partner in Europe.

English Premier League football club Manchester City has secured a global partnership with South Korean tyre and rubber tubing manufacturer Nexen Tire.

PVC windows and doors manufacturer Oknoplast has extended its sponsorship agreement with French Ligue 1 football club Lyon for a third consecutive season.

Water softener products manufacturer Grünbeck has enhanced its partnership with FC Augsburg, while fellow German Bundesliga football team FC Ingolstadt 04 has brought in online tools and machinery retailer Werkzeugstore24 as an official top partner.

Tyre manufacturer Continental has expanded its football presence by becoming a sponsor of the Copa do Brasil knockout club football competition.

Insurance provider Hood Group has been unveiled as the new premium partner of English Premier League football club Stoke City.

Online gambling operator bet-at-home has struck a deal to become the new front-of-shirt sponsor for German Bundesliga football club Hertha Berlin.