Football

The Italian Football Federation's (FIGC) flurry of commercial activity has continued with the addition of Volkswagen and Biraghi as new sponsors

The structure of Expedia’s latest sponsorship agreement with Uefa sets a precedent for the creation of a new sponsorship tier for the men’s Champions League. Matthew Williams reports.

German insurance firm Allianz has announced a 10-year extension to its sponsorship deal with Bundesliga club Bayern Munich

Anheuser-Busch has announced a multi-year sponsorship renewal of a long-time agreement with the Mexican Football Federation (FMF) as the official beer partner for the men's national team's United States…

Supermarket group Lidl has signed a multi-year agreement to become an Official Partner of Uefa Euro 2024 and the European Qualifiers leading in to next year’s national team football tournament in its h…

The Italian Football Federation (FIGC) has agreed a new sponsorship deal with retail store chain Esselunga

European governing body Uefa has announced that long-time sponsor Sony PlayStation is to join its list of Women's Football Partners in a three-year deal that will run until 2025

Marine energy supplier Peninsula has signed a two-year sponsorship with the Gibraltar Football Association (GFA)

Short-form video platform TikTok has signed a 'multi-year' agreement with Major League Soccer to become an 'Official Partner' of the league

Spanish LaLiga club Atlético de Madrid has signed a sponsorship deal with US car rental company Avis. The three-season deal names Avis as the official sponsor of Atlético’s rental vehicles. Th

Fifa president Gianni Infantino has confirmed that Visit Saudi, Saudi Arabia’s tourism authority, will not be sponsoring this year’s Women’s World Cup in Australia and New Zealand following a backlash from …

Kansas City Current of the National Women's Soccer League has extended its deal with ticket technology platform SeatGeek as the club gets set to open the first women's soccer-specific stadium in 2024

Fortaleza has become the latest Campeonato Brasileirão Série A club to benefit from the boom in betting sponsorship in Brazilian football. Ben Cronin reports.

The Football Association of Bosnia and Herzegovina (NS/FS BiH) has agreed a new kit supply deal with Spanish sportswear and equipment manufacturer Kelme

Chelsea is the latest Premier League club to unveil a sponsorship extension with Cadbury, just three days after the chocolate brand announced its renewal with Manchester United

US Soccer has announced plans for the Allstate Continental Clásico, a new one-off match that will take place annually between the US men’s national team and a 'top-tier' opponent from North, Central or…