Football

The merger of Global Sports Rights Management, the international broadcast rights-holder to Brazil’s top two football leagues, with the Chile-based 1190 Sports agency was driven by a move to “unlock” spons…

England's Football Association has signed up trophy maker Thomas Lyte to its sponsorship portfolio

A Manchester United supporters’ group has threated to “boycott products and tarnish brands” of the club’s sponsors in an online protest against the Glazer family, which owns the club. In

Lega Pro, organising body of Italian football's third-tier Serie C, has said it will take “every initiative to protect the rights of its teams” after plans were revealed to exclude third- and fourth-tier foo…

United Soccer League Championship team Sacramento Republic FC will now play in Heart Health Park after securing a multiyear naming rights deal with local health insurance provider Western Health Advantage.

Coventry Building Society has acquired naming rights to the city’s Ricoh Arena, home of Premiership rugby union club Wasps and, from next season, Championship football club Coventry City.

The English Football Association has launched a new brand, England Football, as its new visual identity for the grassroots game in the country

Swiss Super League club BSC Young Boys has extended its sponsorship agreement with Valiant, the Swiss financial services provider

The Mexican Football Federation, known domestically as Federaciòn Mexicana de Futbol (FMF), has unveiled its first marketing campaign developed exclusively for fans of the Mexico men's national team i…

Delivery services specialist FedEx will step up to become a sponsor of the Uefa Champions League across the 2021-24 cycle

London-based sports talent and commercial management agency KIN Partners has been appointed by Real Madrid to serve as a commercial sales partner for the Spanish LaLiga club

Newly-crowned Scottish Premiership champions Rangers have renewed a shirt sponsorship agreement with Kindred Group, the betting operator that houses the 32Red and Unibet brands

Football's Swiss Super League has secured a renewal with its long-term sponsor, telco Swisscom, in a deal brokered by marketing agency Ringier Sports

UK-based sportswear brand Umbro has signed a long-term contract to become the kit supplier of German 3. Liga team Dynamo Dresden, in a deal brokered by the Sportfive agency

Japanese video game developer Konami has strengthened its Italian football portfolio by agreeing a wide-ranging deal with Serie A club Napoli

South American football's governing body Conmebol has extended its deal with television manufacturer TCL Electronics as sponsor of international men's competition, the Copa América.

Scottish Premiership champions Rangers have included branding on two of the stands at their home stadium in a wider sponsorship deal with Biowave, the US-based pain relief technology firm