Football

The Argentinian Football Association (AFA) has announced betting company Dafabet as its new regional sponsor in Asia through until 2024

What’s important: Building deep relationships with consumers through sport.

Premier League club Newcastle United has announced a loss of £70.7m (€80.5m/$87.6m) in the first set of accounts published since its takeover by Saudi Arabia's Public Investment Fund (PIF) in October 2021.

Telco TIM has extended its long-standing sponsorship of the Italian Football Federation (FIGC)

Digital trading card platform OWNIC has announced a new licensing agreement with Benfica

Lega Serie A, governing body of the top division of Italian club football, is seeking an advisor to aid its search for an investor in its media business, while a sponsorship deal using the league to promote…

The English Football League is looking to tie down a new title sponsor for the EFL Trophy, its second-tier domestic club cup competition

TCL Electronics has continued its March sponsorship spending spree by adding Arsenal to its portfolio

Italian Serie A club AC Milan has agreed a sponsorship deal with wheat product producer Molino Casillo that will see a branded bakery open at San Siro stadium on April 23

US sportswear and equipment manufacturer Nike has furthered its commitment to women’s football by agreeing a sponsorship deal with Liga MX Femenil, the top division in Mexico.

Australian trading platform Axi has extended its sponsorship deal with Premier League club Manchester City

Norwegian Eliteserien club Tromsø IL (TIL) has agreed a stadium naming-rights deal with energy company Troms Kraft that is designed to promote the Sámi language and culture.

Beer brand Carling has agreed a deal to sponsor the Football Association of Wales (FAW), while private members' club AllBright has signed a partnership with Women’s Super League club Chelsea.

Betting companies will be prevented from sponsoring sports clubs in Brazil if they do not have an established headquarters in the country, according to a new measure being proposed by the Brazilian Ministry…

High exposure and brand visibility are critical to any sports sponsorship deal agreed by Continental Tyres. Faaez Samadi speaks to Peter Robb, the company's marketing director for the UK and Ireland, about the firm's sponsorship strategy.

English Premier League football club Manchester City has signed its latest regional betting sponsor through a deal with SportyBet

Australia’s national airline Qantas has renewed its long-standing sponsorship agreement with Football Australia for another three years.

South Africa’s newly appointed minister of tourism, Patricia de Lille, has described the proposed sponsorship deal between SA Tourism and English Premier League club Tottenham Hotspur as “unlawful and…