Football
Bayern to tour Japan in latest Bundesliga-Sky PerfecTV initiative
German Bundesliga club Bayern Munich has announced a pre-season tour of Japan as the league looks to continue its brand-building efforts in the market in partnership with local media rights-holder Sky…
Ursapharm extends Bayern sponsorship in support of Hylo brand
German Pharmaceutical manufacturer Ursapharm has extended its sponsorship of Bayern Munich for another three years, from 2023-24 to 2025-26
Uefa issues RFP for final two Women’s Euro 2025 Global Partners
Uefa has issued a request for proposals for the two remaining global sponsorship packages for the Women’s Euro 2025 in Switzerland.
Fortuna Düsseldorf launches landmark ticketing venture
German Bundesliga 2 club Fortuna Düsseldorf has today (Wednesday) presented a groundbreaking plan, backed by sponsorship revenue, which is set to grant fans free entry to games held at its Merkur Spiel-Arena.
AB InBev rethink presents Carling with seat at FA Cup table
A change in strategy at AB InBev has let in Carling to exploit FA Cup rights, while Budweiser supports the England national teams and holds Wembley Stadium pouring rights. Matthew Glendinning reports.
Rangers commercial chief Bisgrove promoted to CEO
James Bisgrove, commercial and marketing director at Glasgow Rangers, has been promoted to the role of chief executive at the Scottish Premiership club
Cadiz announces Wehumans as sleeve sponsor while Khalifa Capital exits
Spanish LaLiga club Cádiz CF has announced a new sleeve sponsor in technology and artificial intelligence firm Wehumans.
Castore grows LaLiga exposure with Athletic Club kit deal
Castore, the UK sportswear brand, has added another high-profile football club to its growing portfolio in the sport, this time Spain's Athletic Club.
Uefa calls on automotive and betting brands in club competition sponsor RFP
Uefa is inviting expressions of interest from automotive and betting brands for the global sponsorship rights to its club competitions for the next cycle from 2024-2027
AT&T extends long-running US Soccer sponsorship
US telecoms group AT&T has extended its sponsorship agreement with the US Soccer Federation
Monaco names LNR’s Chatelard as marketing director
Thibaut Chatelard, the long-serving chief marketing and revenue officer at France’s Ligue Nationale de Rugby (LNR), has taken up a new role at Ligue 1 football club AS Monaco.
Nashville SC extends Renasant jersey sponsorship to 2027
Nashville SC, of Major League Soccer, has announced a four-year renewal of its front-of-shirt sponsorship deal with Renasant Bank
Dutch government plans online gambling sponsorship ban in 2025
Online gambling sponsorships of Dutch sports organisations are set to be phased out following the government’s planned ban on 'untargeted advertising' from the start of July this year.
Cisco joins Fifa sponsorship roster for Women’s World Cup
Fifa is continuing to build out the 2023 Women's World Cup sponsorship portfolio, with Cisco the latest brand to come on board
Team Global Express to aid delivery of Fifa Women’s World Cup
Australian logistics company Team Global Express has agreed a sponsorship deal with the 2023 Fifa Women’s World Cup, which is being co-hosted in its home country and New Zealand.
Assaí extends Campeonato Brasileiro Série A title sponsorship, Betano backs Série B
Brazilian cash and carry operator Assaí Atacadista has agreed a one-season extension to its title sponsorship of Campeonato Brasileiro Série A, while sports betting operator Betano has become the new t…
Volkswagen Canada renews CPL sponsorship to 2028
The Canadian Premier League has renewed its sponsorship deal with Volkswagen Canada for five years until 2028
Sponsor UKG increases NWSL Challenge Cup prize pool to $1m
National Women's Soccer League sponsor UKG, which is the league's Challenge Cup title sponsor, has announced the first-ever $1m (€907,000) prize pool for the in-season cup competition in a goal to drive p…