Football
Corinthians sign new kit sponsors
Campeonato Brasileiro Serie A football club Corinthians has signed kit sponsorship deals with men’s fashion brand Cia do Terno and energy drinks company Ultra.
Uber expands sports portfolio with Spartak Moscow partnership
Transportation network company Uber has entered into a partnership with Russian Premier League football club Spartak Moscow.
SAP renews German Football Association partnership
Software company SAP has signed a three-year extension to its partnership with the German Football Association (DFB).
AstroPay targets new markets through Stoke partnership
English Premier League football club Stoke City has entered into a partnership with payment solutions company AstroPay.
Austria Wien signs shirt sponsor
Austrian Bundesliga football club FK Austria Wien has agreed a shirt sponsorship deal with synthetic rubber and styrene plastic producer Synthos.
Ekstraklasa club signs new main sponsor
Betting company forBET has been unveiled as the new main sponsor of Polish Ekstraklasa football club Śląsk Wrocław.
Real Madrid secures foreign exchange partner
Spanish LaLiga football club Real Madrid has entered into a partnership with foreign exchange broker Exness.
Tag Heuer adds LFP to football portfolio
Swiss watch manufacturer Tag Heuer has bolstered its football sponsorship portfolio by entering into a partnership with the French Football League (LFP).
NOS extends as Primeira Liga title sponsor
Telecommunications company NOS has extended its title sponsorship of the Primeira Liga, the top tier of club football in Portugal.
LaLiga signs Chinese partner
Chinese consumer electronics company Konka has entered into a partnership with LaLiga, which operates the top two divisions of Spanish football.
LaLiga partners with hotel group
LaLiga, which operates the top two divisions of Spanish football, has entered into a partnership with the Palladium Hotel Group.
Carling links up with Everton
English Premier League football club Everton has sealed an agreement with UK brewer Molson Coors.
Anderlecht extends with shirt sponsor
Belgian Pro League football club Anderlecht has extended its partnership with its main sponsor, financial services company BNP Paribas Fortis.
Mönchengladbach confirms double deal
German Bundesliga football club Borussia Mönchengladbach has signed a sleeve sponsorship deal with hotel operator H-Hotels and also agreed a partnership with online betting company mybet.
NBA signs Spanish-facing deal with Endesa
Spanish electric utility company Endesa has agreed a long-term deal with the North American NBA basketball league.
BNN Technology renews with Arsenal
Chinese technology, content and services company BNN Technology has extended its partnership with English Premier League football club Arsenal.
RB Leipzig recruits solar energy partner
Solar energy company Hanwha Q CELLS has agreed a partnership with German Bundesliga football club RB Leipzig.
Suzuki extends as Torino’s main sponsor
The Italian division of Japanese automotive manufacturer Suzuki has renewed its sponsorship agreement with Serie A football club Torino.