Football
Hyundai teams up with Sundowns
Korean automotive company Hyundai has entered into a partnership with South African Premier Soccer League club Mamelodi Sundowns.
Sacramento Republic aids MLS bid with shirt sponsor deal
United Soccer League team Sacramento Republic has agreed a deal for UC Davis Health to become its shirt sponsor in the event of it becoming a Major League Soccer franchise.
Juventus signs Asian betting partner
Italian Serie A football club Juventus has agreed a regional sponsorship deal with Asian online betting company F66.com.
Rebel extends backing of Australian women’s sport with FFA deal
Sporting goods and equipment manufacturer Rebel has entered into a partnership with the Football Federation Australia national governing body.
Roma targets Egyptian market with tourism partner
Italian Serie A football club AS Roma has agreed a sponsorship deal with the Egyptian Tourist Organisation.
Orange boosts Marseille connection with shirt deal
Telecommunications company Orange has enhanced its partnership with Olympique de Marseille by becoming the main sponsor of the French Ligue 1 football club.
Milan targets China with new sponsor, Udinese extends with partner
AC Milan has agreed a sponsorship deal with mineral water brand Alpenwater, while fellow Italian Serie A football club Udinese has extended its agreement with Acqua Dolomia.
The Wembley Cup with EE: Portrait of an activation
The success of last weekend’s 'Wembley Cup with EE', the third annual exhibition match between two YouTuber tribes, with a few football legends thrown in, presents an interesting problem for the event’s title sponsors and organisers, the UK network operator EE.
West Brom extends partnership with local university
English Premier League football club West Bromwich Albion has signed an extension to its sponsorship deal with the University of Wolverhampton.
Portuguese Football Federation extends long-running Nike deal
US sportswear company Nike has renewed its partnership with the Portuguese Football Federation (FPF).
Bayern extends Coca-Cola partnership
Soft drinks manufacturer Coca-Cola has renewed a partnership with German Bundesliga football club Bayern Munich, extending the long-standing relationship beyond the half-century mark.
Vålerenga signs naming rights partner for new stadium
Norwegian Eliteserien football club Vålerenga has named technology company Intility as the naming rights partner for its new stadium.
Inter partners with Nilox, Roma signs Kimbo deal
Italian Serie A football clubs Inter Milan and AS Roma have agreed sponsorship deals with sports technology company Nilox and coffee brand Kimbo, respectively.
Konami enhances Arsenal partnership
Video game developer Konami has been named as an official partner of English Premier League football club Arsenal.
LaLiga teams up with El Corte Inglés
LaLiga, which operates the top two divisions of Spanish football, has entered into a partnership with department store group El Corte Inglés.
McDonald’s seals FFA partnership
Fast food chain McDonald’s has sealed a partnership with Football Federation Australia (FFA).
Hisense links up with US Soccer
Chinese consumer electronics brand Hisense has entered into a partnership with the US Soccer national governing body.
Italian Football Federation adds Goleador to sponsor roster
The Italian Football Federation (FIGC) has signed up confectionary brand Goleador as a new sponsor.