Football

Korean automotive company Hyundai has entered into a partnership with South African Premier Soccer League club Mamelodi Sundowns.

United Soccer League team Sacramento Republic has agreed a deal for UC Davis Health to become its shirt sponsor in the event of it becoming a Major League Soccer franchise.

Italian Serie A football club Juventus has agreed a regional sponsorship deal with Asian online betting company F66.com.

Sporting goods and equipment manufacturer Rebel has entered into a partnership with the Football Federation Australia national governing body.

Italian Serie A football club AS Roma has agreed a sponsorship deal with the Egyptian Tourist Organisation.

Telecommunications company Orange has enhanced its partnership with Olympique de Marseille by becoming the main sponsor of the French Ligue 1 football club.

AC Milan has agreed a sponsorship deal with mineral water brand Alpenwater, while fellow Italian Serie A football club Udinese has extended its agreement with Acqua Dolomia.

The success of last weekend’s 'Wembley Cup with EE', the third annual exhibition match between two YouTuber tribes, with a few football legends thrown in, presents an interesting problem for the event’s title sponsors and organisers, the UK network operator EE.

English Premier League football club West Bromwich Albion has signed an extension to its sponsorship deal with the University of Wolverhampton.
 

US sportswear company Nike has renewed its partnership with the Portuguese Football Federation (FPF).

Soft drinks manufacturer Coca-Cola has renewed a partnership with German Bundesliga football club Bayern Munich, extending the long-standing relationship beyond the half-century mark.

Norwegian Eliteserien football club Vålerenga has named technology company Intility as the naming rights partner for its new stadium.

Italian Serie A football clubs Inter Milan and AS Roma have agreed sponsorship deals with sports technology company Nilox and coffee brand Kimbo, respectively.

Video game developer Konami has been named as an official partner of English Premier League football club Arsenal.

LaLiga, which operates the top two divisions of Spanish football, has entered into a partnership with department store group El Corte Inglés.

Fast food chain McDonald’s has sealed a partnership with Football Federation Australia (FFA).

Chinese consumer electronics brand Hisense has entered into a partnership with the US Soccer national governing body.

The Italian Football Federation (FIGC) has signed up confectionary brand Goleador as a new sponsor.