Football
CaixaBank retains Levante, Girona in LaLiga portfolio
Financial services company CaixaBank has renewed its partnerships with Spanish LaLiga football clubs Levante and Girona.
Airtel extends as major partner of Ugandan FA
India-based telecommunications company Airtel has renewed a partnership with Fufa, football’s governing body in Uganda.
Manchester City secures Gatorade deal
PepsiCo-owned isotonic drinks brand Gatorade has agreed a global partnership with English Premier League football club Manchester City.
Eintracht Frankfurt agrees new deal with Deutsche Bank
German banking and financial services company Deutsche Bank has entered into a partnership with Eintracht Frankfurt, which plays in the country’s Bundesliga top-tier club football competition.
FA teams up with LG
The English Football Association has entered into a wide-ranging partnership with consumer electronics manufacturer LG.
Argentine Football Association replaces Santa Mónica with Torneos
The Argentine Football Association has terminated a partnership with the Santa Mónica agency in order to sign a new deal with the Torneos agency, which will assist the governing body in identifying new sponsors for the country’s national team.
Roma secures Asian betting partner
Italian Serie A football club AS Roma has agreed a sponsorship deal with online betting company KB88.com.
Santander Germany: At home with Mönchengladbach partnership
Swissquote: Manchester United deal grows global profile
Eibar seals Seat extension
Spanish automotive manufacturer Seat has renewed its partnership with Eibar, which plays in the country’s LaLiga top-tier club football competition.
Alibaba: Multiple objectives behind sports investment drive
Wolfsburg wagers on betting partner
Online sports betting company 10Bet has entered into a partnership with German Bundesliga football club VfL Wolfsburg.
FFA signs new partner for women’s team
Project management consulting firm Seven Consulting has agreed a deal with Football Federation Australia to sponsor the country’s women’s national team.
Udinese signs up new energy partner
Italian Serie A football club Udinese has agreed a sponsorship deal with gas and electricity supplier Bluenergy Group.
Santander reinvests in resurgent Mönchengladbach
The German subsidiary of Spanish banking group Banco Santander has renewed its second-tier partnership with resurgent Bundesliga club Borussia Mönchengladbach in a five-year deal from 2017-18 to 2021-22.
Orange goes deeper into French football with four-year FFF deal
Orange, the former state telco of France, this month agreed a deal to become a Main Partner of the Fédération Française de Football, the French football federation, for the next rights cycle.
Manchester City sets first with Cambodian partnership
English Premier League football club Manchester City has signed a multi-year partnership with Khmer Beverages’ Cambodia Beer brand.
CaixaBank renews Valencia partnership
Spanish LaLiga football club Valencia has extended its partnership with financial services company CaixaBank.