Football
Betting bans threaten European league sponsorship revenues
SportBusiness Sponsorship analyses the central sponsorship portfolios of the Eredivisie, Liga Portugal and the Belgian Pro League.
Portugal next phase of Puma’s international football strategy
The Portuguese Football Federation has achieved an uplift in its new kit supply deal, which represents a step forward in Puma's international football strategy.
Man United returns to quarterly net profit
Manchester United returned to narrow net profit in the first quarter of 2024-25, with revenue and costs both reduced compared to a year ago, as the Premier League club adjusted to the strategy of its new…
‘Believer Wall’ – Coca-Cola and Uefa
‘Believer Wall’ was a key part of Coca-Cola’s ‘#TheRitualCup’ campaign for Euro 2024.
Beer brand Hahn strikes Australia Cup title deal
Beer brand Hahn has become title sponsor of the Australia Cup, the country’s leading club football knock-out competition, in an alcohol sector event-naming deal that is rare in Australian sport.
Premier League clubs approve APT rule changes
Premier League clubs have today (Friday) approved changes to the league’s Associated Party Transaction (APT) rules, representing a blow for Manchester City in its long-running legal battle against the league.
New sponsor works with Orange to launch Barça Mobile
FC Barcelona has agreed a sponsorship deal with New Era Visionary Group (NEVG) that will see the infrastructure integrations specialist work with telco Orange to launch a ‘Barça Mobile’ phone service for …
Fenerbahçe to switch from Puma to Adidas
Turkish Süper Lig club Fenerbahce will play in Adidas kit next season after a series of disputes between the incumbent supplier Puma and the Istanbul-based club.
McDonald’s title deal puts gloss on Ligue 1 sponsor portfolio
Matthew Glendinning looks at the central sponsorship portfolio of the Ligue de Football Professionnel, the organiser of France's Ligue 1 and Ligue 2.
Leicester shirt deal remains despite BC.Game ‘bankruptcy’
Leicester City is thought to be confident that its shirt sponsorship with BC.Game remains fully operational despite companies behind the online gaming platform being declared bankrupt by a Curaçao court.
Premium tyre brand Vredestein signed as Monaco sleeve sponsor
AS Monaco has agreed a sponsorship agreement Vredestein, the top-of-the-range tyre brand owned by Apollo Tyres.
Secondary UCL sponsor sales enter last stretch
Team Marketing is looking to sell its final piece of Uefa Champions League sponsorship inventory for the 2024-27 cycle after inviting brands to bid for the last slot in the new second-tier category
Midea deal ends Sevilla’s shirt sponsor search
Sevilla FC has ended its nearly 18-month search for a front-of-shirt sponsor having agreed a deal to promote the Midea air-conditioning and household appliances brand.
EXCLUSIVE: Team, Relevent in box seat for Uefa club rights
Incumbents Team Marketing and Relevent Sports Group are the two agencies still vying to sell Uefa club competition rights from 2027-28 following recent presentations, SportBusiness understands
BeIN makes second LFP payment, red flags remain
BeIN Sports has made its second payment to the French football league, but the dispute over the sponsorship element remains unresolved.
The pay-television broadcaster has paid €15.7m ($16.7
Laporta gets his deal as Nike extends with Barça
Barcelona president Joan Laporta can claim financial vindication for a drawn out, attritional negotiation process with the club’s kit supplier Nike in an extension of the deal until 2038.
Uefa aiming to double women’s football sponsorship income
Uefa and the Two Circles agency are aiming to more than double the sponsorship income from the federation's women’s football programme in the next commercial cycle having reconfigured the packages available to brands.
EXCLUSIVE: AB InBev poised to sponsor Fifa Club World Cup
AB InBev is in advanced discussions to become the second brand to sponsor next year’s Fifa Club World Cup in what would be a further commercial boost to the competition.