Cycling

Cycling
Sponsorship & Marketing

Sweetspot Group, organisers of UK cycling events including the tour of Britain, has signed up cycling outfitters Pearl Izumi as a sponsor
Cycling
Sponsorship & Marketing

Cycling’s world governing body, the Union Cycliste Internationale, has signed up bicycle tyre manufacturer Vittoria to its sponsorship portfolio.
Cycling
Sponsorship & Marketing

Cycling’s Giro d’Italia has renewed its sponsorship deal with bike manufacturer Bianchi ahead of the 2021 event.
Cycling
Sponsorship & Marketing

Automotive manufacturer Toyota has renewed its agreement as the official car of the cycling classics organised by RCS Sport. This includes the Giro d’Italia, which this year will begin on May 8.
Cycling
Sponsorship & Marketing

Italian men’s underwear brand Intimissimi Uomo has upgraded its association with the Giro d’Italia cycling classic to take on the white jersey sponsorship.
Cycling
Sponsorship & Marketing

Consumer loans specialists Cofidis Group has extended and expanded its title sponsorship contract with Team Cofidis, the French UCI WorldTour road cycling team
Cycling
Sponsorship & Marketing

Japanese bicycle component manufacturer Shimano has renewed its support of the Vuelta a España cycling event until 2024 through an extended agreement with race organiser Unipublic.
Cycling
Sponsorship & Marketing

The French Cycling Federation (FFC) has renewed its equipment supplier contract with the Italian cycling apparel brand ALÉ until 2024.
Cycling
Sponsorship & Marketing

Japanese bicycle component manufacturer Shimano has renewed its support of the Giro d’Italia cycling event after extending an agreement with race organiser RCS Sport.
Cycling
Sponsorship & Marketing

Organisers of the 2023 UCI Cycling World Championships and the recently-appointed Inside Edge agency have prioritised ‘purpose-led’ sponsorship deals as they start to go to market with the commercial off…
Cycling
Industry Moves

Organisers of the inaugural UCI Cycling World Championships, which will be held in Glasgow and other Scottish venues in 2023, have started the recruitment process for a senior commercial manager
Cycling
Sponsorship & Marketing

Event organiser and promoter Amaury Sport Organisation (ASO) has signed up insurance firm AG as the main sponsor of Belgian cycling events, La Flèche Wallonne and Liège–Bastogne, two of the Ardennes cla…
Cycling
Sponsorship & Marketing

The Union Cycliste Internationale, cycling’s world governing body, has extended its deal with Japanese bicycle component manufacturer Shimano.
Cycling
Sponsorship & Marketing

Organisers of the 2023 UCI Cycling World Championships, which will be held in Glasgow and across Scotland, have appointed Inside Edge, the UK-based sponsorship agency and consultancy, to sell sponsorship…
Cycling
Sponsorship & Marketing

Spanish cycling apparel brand Gobik has become the official supplier of the UCI WorldTour’s UAE Team Emirates.
Cycling
Sponsorship & Marketing

The Amaury Sport Organisation, organiser of the Tour de France, has extended its long-term association with telco Orange
Cycling
Industry Moves

Jonathan Rigby, the former commercial director at British Cycling, has been chosen as the director of commercial, marketing and communications at the inaugural UCI Cycling World Championships to be held…
Cycling
Sponsorship & Marketing

UCI Cycling team NTT Pro Cycling will undergo a name change ahead of the 2021 season after Swiss cycling apparel brand Assos upgraded its sponsorship contract to include headline sponsor status