Cycling
Kuehne+Nagel adds Tour of Britain, Women’s Tour to sponsorship portfolio
Logistics company Kuehne+Nagel has agreed a deal to sponsor the Tour of Britain and Women’s Tour cycling events.
Tudor backs Cancellara’s new cycling team
Watchmaker Tudor has signed on as title sponsor of a new cycling team being founded by Swiss great, Fabian Cancellara
Tour de France adds Hauts-de-Seine department as new sponsor
The Hauts-de-Seine department in northern France, which will host the start of the final stage of this year’s Tour de France, has strengthened its relationship with the cycling event by becoming a sponsor o…
UCI continues long-standing Tissot deal
The International Cycling Union (UCI) has signed an extension with its long-term sponsor, Swiss watchmaker Tissot
Infront adds E3 Saxo Bank Classic to cycling portfolio
The Infront agency has entered into an exclusive media and marketing rights agreement with the E3 Saxo Bank Classic cycling event in Flanders, Belgium
Adecco agrees two-year sponsorship deal for relaunched women’s Tour de France
Human resources firm Adecco has agreed a two-year deal to sponsor the women’s Tour de France.
The agreement sees Adecco become an official recruiter of the eight-day cycling race.
Zwift adds Paris-Roubaix Femmes to women’s cycling portfolio
Global online fitness platform Zwift has stepped up its backing of women’s cycling by agreeing to become the presenting partner of Paris-Roubaix Femmes, the fledgling women’s edition of the iconic one…
Mapei signs 2023 UCI Cycling World Championships sponsorship
Italian chemical products company Mapei has signed as an official partner of the 2023 UCI Cycling World Championships to be staged in Glasgow and across Scotland
ASO expands Santini deal to include four classics
The Amaury Sport Organisation (ASO) has expanded its association with cycling performance brand Santini
Tour de Suisse fills main sponsor slot with Primeo Energie
Cycling’s Tour de Suisse has signed up energy company Primeo Energie as its new main sponsor.
Whoop adds UCI Track Champions League to portfolio
Health and fitness wearable brand Whoop has added the inaugural UCI Track Champions League to its growing portfolio of sports sponsorships
Dubai signs on as first E-Bike GP host, BMC to sponsor
New cycling series the E-Bike Grand Prix (EBK GP) has today (Tuesday) announced Dubai as its first race destination, with Swiss bike manufacturer BMC to serve as its technical partner
Walmart backs Cyclo-cross World Championships in home state
US retail giant Walmart has agreed a deal to become the title sponsor of the 2022 Cyclo-cross World Championships, which will take place in Fayetteville, Arkansas, USA
NTT adds women’s Tour de France to sponsorship portfolio
Global technology and business solutions provider NTT has agreed a deal to sponsor the women’s Tour de France ahead of its return to the calendar next year.
Astana Qazaqstan Team rebrand reflects greater role for Kazakhstan Cycling Federation
The UCI WorldTour team Astana-Premier Tech will be renamed the Astana Qazaqstan Team in 2022
ASO signs Santini to replace Le Coq Sportif as yellow jersey supplier
The Amaury Sport Organisation has expanded its association with Italian sportswear company Santini to include the supply of the yellow jersey for the Tour de France
Team Movistar signs technical deal with ‘strong, new brand’ La Passione
Premium cycling apparel brand La Passione has become then technical sponsor of Team Movistar's UCI WorldTour and Women’s WorldTour teams.
Umana Medical sponsors cycling’s European Road Championships
Health technology company Umana Medical has signed as a premium sponsor of cycling’s European Road Championships, scheduled for the Trentino region of Italy in September.