Cycling
Skoda pulls on Tour de France green jersey
Czech automotive manufacturer Skoda has secured an agreement to replace French betting company PMU as the points classification jersey sponsor at cycling event the Tour de France.
Dimension Data: ASO provides first global platform for IT riser
South-Africa based IT solutions and services provider, Dimension Data, this month, struck its biggest sponsorship to date when it signed a five-year Official Technology Partner deal, from 2015 to 2019, with Amaury Sport Organisation (ASO), owners of the Tour de France and other cycling events.
Chain Reaction Cycles expands Tour of Britain deal
Online bicycle store Chain Reaction Cycles has renewed and expanded a sponsorship deal with the Tour of Britain cycling event.
Tour de Yorkshire secures first sponsor
UK banking chain Yorkshire Bank has struck a deal to become the first sponsor of the inaugural Tour de Yorkshire cycling event.
Tagetik backs Italian Cycling on road to Richmond 2015
Performance management software solutions group Tagetik has reached a deal to become an official partner of the Italian Cycling Federation (FCI).
Santini to continue kitting out UCI
The International Cycling Union (UCI) has extended its long-standing partnership with Italian sportswear manufacturer Santini.
Lexus drives into Tour of California
Lexus, the luxury car manufacturing division of Japanese automotive giant Toyota, has agreed a multi-year sponsorship deal for the Tour of California cycling race.
Cono Sur expands Tour de France involvement
Chilean wine brand Vina Cono Sur has signed an extended three-year sponsorship deal with the Tour de France cycling race.
Martin’s bags UCI Road World Championships spot
Grocery store chain Martin’s has reached an agreement to serve as the official supermarket of the 2015 International Cycling Union (UCI) Road World Championships.
Caviar de Riofrio on board with Team Katusha
Russian UCI WorldTour cycling outfit Team Katusha has announced a deal to make Spanish caviar producer Caviar de Riofrio one of its main sponsors.
Prudential and RideLondon
Prudential RideLondon was created as a legacy of the 2012 Olympic and Paralympic Games to inspire more people to take up cycling and to generate economic benefit by showcasing London and the nearby county of Surrey to national and international audiences.
Jaguar and Team Sky
Luxury carmaker Jaguar first partnered with the Team Sky ProTour cycling team in 2010 when the brand joined as a third-tier Official Supplier. Given Jaguar and Team Sky’s shared beliefs, and the importance to both organisations of the relationship between man, machine and road, it was a fitting partnership.
Sunweb shines in cycling with Giant-Alpecin
Dutch travel company Sunweb has agreed a two-year sponsorship deal with UCI WorldTour cycling outfit Team Giant-Alpecin.
Le Gruyère continues with Tour de Suisse
Swiss dairy produce association Interprofession du Gruyère has extended its deal as an official partner of the Tour de Suisse cycling race.
Tour de Suisse reveals five co-partners
Cycling event the Tour de Suisse has signed up five official co-partners for its 2015 edition.
Orica stays on board with GreenEdge cycling team
Explosives and mining chemicals company Orica has signed a two-year extension to its title sponsorship of the Australian GreenEdge UCI WorldTour cycling team.
Radial Cycles on board for UCI Cyclocross’ UK event
The Radial Cycles brand has signed up as a platinum partner of the UCI Cyclocross World Cup event this Saturday in Milton Keynes, UK.
Tour de France seeking new sponsor for green jersey competition
The Tour de France is seeking a new partner for one of its major commercial packages after state-controlled betting and gaming operator PMU announced it will withdraw its sponsorship of the cycling race’s green jersey from 2015.