Cricket
Bruin-owned TGI Sport acquires cricket talent agency Insignia
TGI Sport, the virtual advertising technology, media and marketing company part owned by Bruin Capital, has continued its aggressive acquisition push in the talent representation market, concluding a deal to buy cricket management agency Insignia Sports International.
Tata retains IPL title sponsor rights in record deal
The Tata Group conglomerate has secured a five-year extension to its title sponsorship rights for the Indian Premier League (IPL).
Utilita acquires Hampshire stadium naming rights in cricket sustainability push
Hampshire Cricket is looking to lead the way for sustainable development in cricket after signing up energy company Utilita as its new stadium naming rights sponsor
ECB secures more grassroots funding in sleeve sponsorship renewal with IG
The England and Wales Cricket Board (ECB) has announced a three-year renewal of its sponsorship agreement with trading and investment firm IG.
Winners Alliance to manage cricketers’ collective commercial rights
Winners Alliance has announced a new agreement to manage select group commercial rights for the Federation of International Cricketers' Associations (FICA).
Kia extends naming-rights deal for The Oval
Automotive manufacturer Kia has extended its multi-million pound stadium naming-rights agreement with Surrey County Cricket Club
BCCI announces Campa and Atomberg Technologies as new central sponsors
The Board of Control for Cricket in India (BCCI) has announced Indian brands Campa and Atomberg Technologies as 'Official Partners' on three-year deals.
BCCI invites bids for Women’s Premier League partnership rights
The Board of Control for Cricket in India (BCCI) has released a request for quotation in relation to partnership rights for its new Women’s Premier League T20 competition, which launched last year.
Paarl Royals fills jersey sponsorship position with Six6s
South Africa T20 (SA20) team Paarl Royals has filled its headline sponsorship position for the 2024 season with the signing of online gambling platform Six6s
Coca-Cola lands ICC global sponsorship rights to 2031
The International Cricket Council has retained Coca-Cola as a sponsor until 2031 under a global eight-year agreement encompassing ICC events across all three formats of the game
Cricket Australia appoints Rise Worldwide to sell virtual inventory in India
Cricket Australia (CA) has selected Rise Worldwide as its exclusive virtual sponsorship sales agency in India on a four-year term.
Castore reshuffles cricket portfolio with New Zealand kit deal
UK sportswear brand Castore has announced a new sponsorship agreement with New Zealand Cricket (NZC), expanding its presence in the sport once more after exiting previous agreements.
ICC nets more than €100m in sponsorship income from 2023 World Cup
The International Cricket Council (ICC) has enjoyed its most commercially successful Cricket World Cup to date, earning sponsorship revenue well in excess of €100m from the event.
BCCI invites IPL title sponsorship bids
The Board of Control for Cricket in India (BCCI) has invited bids in a new tender process for title sponsorship rights of the Indian Premier League (IPL) from 2024 to 2028.
‘Beyond Boundaries’ – DP World and the ICC Cricket World Cup
SportBusiness Sponsorship looks at how DP World activated its sponsorship agreement covering this year's ICC Cricket World Cup.
Toyota and HCLTech upgrade to fill CA’s main shirt positions
Cricket Australia (CA) has upgraded deals with two existing sponsors – Toyota and HCLTech – on one-year contracts to fill the top two kit branding positions for the recently crowned men’s Cricket World…
BCCI takes Byju’s to court over unpaid sponsorship fees
The Board of Control for Cricket in India (BCCI) has launched legal action against former top-tier sponsor Byju's over alleged non-payment of overdue sponsorship fees.
Castore shrinks cricket portfolio further as CWI signs with Macron
Cricket West Indies (CWI) has announced a new multi-year sponsorship with kit manufacturer Macron, bringing an early end to the governing body's existing agreement with Castore