Cricket
International brands drive sponsorship economy in Australia and New Zealand
Sport in Australia and New Zealand remains overwhelmingly reliant on international sponsors according to SportBusiness Sponsorship’s latest Australia and New Zealand Data Snapshot.
Fixderma looks to increase physical retail business through Delhi Capitals deal
Indian skincare brand FixDerma is looking to significantly increase brand awareness and support a push into physical retail sales via its new sleeve sponsorship agreement with Indian Premier League franchise, Delhi Capitals.
‘Cricket in India is too significant an opportunity to ignore’ | Mandeep Arora, Ubon
Delhi-based consumer electronics brand Ubon [pronounced You-bon], decided to sponsor Indian Premier League side Rajasthan Royals despite defining itself as a ‘pull brand’ that doesn’t typically invest a lot in marketing.
IPL 2024: Every new team deal from cricket’s richest league
The 2024 Indian Premier League (IPL) season kicks off with all teams having bolstered their sponsorship portfolios in the run-up to cricket's biggest and most lucrative tournament.
New shirt sponsorship deals drive commercial revenues for Punjab Kings
Indian Premier League franchise Punjab Kings is banking on closing several sponsorship deals before the start of the 2024 season to achieve an almost 20-per-cent year-on-year uplift in commercial revenues.
Delhi Capitals relinquish associated party strategy in latest shirt sponsorship
The IPL's Delhi Capitals has filled its front-of-shirt position with financial services provider Hero FinCorp, while fantasy sports operator Dream11 has continued its multi-team shirt sponsor strategy with Sunrisers Hyderabad.
Vitality widens ECB sponsorship to take on vacant naming rights position
The England and Wales Cricket Board (ECB) today announced that health and life insurance brand Vitality has renewed its sponsorship agreement for three more years.
‘Champion of women’s and girls’ cricket’ – Metro Bank and the ECB
Metro Bank has chosen to champion women's and girls' cricket in its first ever foray into sports sponsorship.
Dream11 expands IPL team presence with KKR, Punjab Kings shirt deals
Mumbai-based fantasy gaming platform Dream11 has furthered its newly adapted team-focused approach to the Indian Premier League (IPL) by acquiring the front-of-shirt rights for Punjab Kings and Kolkata…
Cognizant named Major League Cricket’s first title sponsor
Major League Cricket has announced IT services company Cognizant as the league's title sponsor ahead of its second season.
Gujarat Titans fill front-of-shirt position with Dream11
Indian Premier League (IPL) franchise Gujarat Titans has completed its search for a new front-of-shirt sponsor after signing up fantasy gaming platform Dream11 to the role
Advance Decorative Laminates latest to engage multi-team IPL sponsorship
India-based Advance Decorative Laminates has become the latest brand to employ a multi-team sponsorship strategy within cricket’s Indian Premier League (IPL) market.
Ceat recommits to IPL with new central sponsorship deal
Indian tyre brand Ceat has extended its central sponsorship agreement with the Indian Premier League for another five years.
Sustainability at the centre of Kia and Utilita cricket stadium deals
Kia is placing sustainability and its electric vehicle range at the centre of the recent renewal of its stadium naming rights agreement with Surrey County Cricket Club – the biggest sponsorship deal in the club’s history.
Robi Axiata returns as main sponsor of Bangladesh cricket
The Bangladesh Cricket Board (BCB) has announced mobile telecoms network Robi Axiata as the governing body's main sponsor on a three-and-a-half year deal.
BCCI sets base asking price for new IPL central sponsorship cycle
The base price for Indian Premier League central sponsorship has been revealed as the Board of Control for Cricket in India (BCCI) continues its process to fill the nine remaining central sponsor positions…
IG recalibrates ECB deal to focus on new business
UK-based investment platform IG will focus on winning new business through its sleeve sponsorship agreement with the England and Wales Cricket Board (ECB) having settled on this strategy midway through its previous contract with the organisation.
BCCI centralises stadium pouring rights for Reliance-owned Campa Cola
Indian cola brand Campa has secured stadium pouring rights across India’s home international matches through its new central sponsorship agreement with the Board of Control for Cricket in India (BCCI).