Basketball

DirecTV Sports and its Root Sports regional sports network has agreed a multi-year rights deal with the Mountain West US college sports conference.

TURKISH DOMESTIC APPLIANCES brand Beko has paid a fee increase of about 67 per cent to renew its Presenting Sponsor rights to International Basketball Federation (Fiba) World and European national team...

THE CHINESE APPAREL brand Li Ning will supply technical apparel for all Chinese Basketball Association (CBA) league clubs for five seasons with immediate effect from the 2012/13 season onwards

AMERICAN EXPRESS, Barclays Center, and the Brooklyn Nets have entered into a multi-tiered, five-year alliance making American Express the official credit card of Barclays Center and the Brooklyn Nets and...

OFF THE BACK of recent additions to its extensive basketball sponsorship portfolio in the US, Korean automotive giant Kia has signed on as presenting sponsor of the 2011 FIBA Asia Championships to be held...