Basketball
MLSE launches long-term Canadian Tire partnership
Maple Leaf Sports and Entertainment, the parent company of NHL ice hockey franchise the Toronto Maple Leafs and NBA basketball team the Toronto Raptors, has agreed a wide-ranging 10-year sponsorship deal with Canadian Tire.
Brose Baskets extends title sponsor deal
Brose Group has agreed to extend its title sponsorship of German basketball team Brose Baskets for the next three seasons, from 2013-14 to 2015-16.
NBA and Sun Life tip off Asian co-operation
The NBA basketball league has entered into a multi-year agreement with Sun Life Financial to make the international insurance company a promotional partner and push its services in south-east Asia.
Brose Baskets extends Lotto Bayern relationship
German basketball team Brose Baskets has extended its long-term partnership with state lottery operator Lotto Bayern.
Peak to kit out TBB Trier
German Bundesliga basketball team TBB Trier has signed a three-year kit deal with Chinese sportswear manufacturer Peak.
Orlando Magic nets CenturyLink deal
NBA basketball team Orlando Magic has announced a multi-year partnership with telecommunications company CenturyLink.
Seven Summer Deals
Fiba World Cup 2014 to earn over €10m from sponsors
Sponsorship revenue for the 2014 Fiba Basketball World Cup in Spain has passed the €10m ($13.4m) mark after the two most recent National Supporter deals, with private healthcare service Sanitas and mobile operator Vodafone Spain.
Angelico Biella Basketball teams up with Botalla
Italian basketball team Angelico Biella Basketball has confirmed cheese manufacturer Botalla Cheese as an official sponsor for the 2013-14 season.
Jayco expands Basketball Australia relationship
Recreational vehicles and camping products manufacturer Jayco has reached a wide-ranging sponsorship agreement with Basketball Australia.
Trail Blazers sell arena naming rights to Moda Health
The National Basketball Association’s (NBA) Portland Trail Blazers have sold the naming rights for the franchise’s Rose Garden home arena to private healthcare company Moda Health.
Samsung nets EuroBasket sponsorship
Korean electronics company Samsung has been added to the roster of sponsors for the EuroBasket 2013 basketball tournament.
MHP drives German basketball naming rights deal
IT services company MHP has agreed a three-year deal for the naming rights to German Basketball Bundesliga (BBL) club Neckar Riesen Ludwigsburg.
Orlando Magic teams up with Marriott for Silver Season
NBA basketball franchise the Orlando Magic has confirmed timeshare travel brand Marriott Vacation Club as its presenting partner for the 2013-14 season.
Orange partners with Afrobasket
Mobile phone network Orange will serve as a sponsor of the International Basketball Federation’s (Fiba) 27th African Basketball Championship.
FIATC extends Joventut sponsorship
Insurance company FIATC has renewed its deal to support Spanish basketball team Joventut.
WNBA Imagines a Future with P&G
The Women’s National Basketball Association (WNBA) has sealed a multi-brand partnership with consumer goods manufacturer Procter & Gamble.
Trail Blazers retain established sponsors
NBA basketball team the Portland Trail Blazers has renewed commercial agreements with three of its long-term partners.