Basketball
Taco Bell feeds NBA with deal extension
Fast food chain Taco Bell has announced an expansion of its sponsorship agreement with North American basketball league the NBA, under a multi-year renewal of the deal.
NBA’s Pacers partner with state agency
State business recruitment agency the Indiana Economic Development Corporation has signed a sponsorship deal with its local NBA basketball team the Indiana Pacers.
FlexPrint signs Phoenix Suns extension
Print services provider FlexPrint has retained the naming rights to the Phoenix Suns’ exclusive courtside hospitality area under a new partnership with the NBA basketball team.
Bell strengthens basketball presence with NBA tie-up
Canadian telecommunications company Bell has enhanced its commitment to basketball in the country by agreeing a multi-year strategic partnership with the NBA.
Golden State Warriors in gear with BMW
NBA basketball team the Golden State Warriors have announced a multi-year partnership with the US arm of automotive manufacturer BMW.
Houston Rockets sign deal with ZTE
The US arm of Chinese telecommunications company ZTE has agreed a deal to become the official smartphone provider of NBA basketball team Houston Rockets for the 2013-14 season.
Sacramento Kings sign deal with Kaiser Permanente
Health care provider Kaiser Permanente has agreed a deal to become the medical provider and sponsorship partner of NBA basketball team the Sacramento Kings.
Serveto backs FC Barcelona sports teams
FC Barcelona has reached a sponsorship agreement with logistics company Serveto covering all aspects of its non-football operation.
Alba retains ties to Berlin basketball
Recycling specialist the Alba Group has renewed its title sponsorship of the Alba Berlin Basketball Bundesliga team for a further three seasons.
Lega Basket signs Fastweb partnership
The Italian basketball league, Lega Basket, has agreed a deal for Fastweb to become its official technology partner for the next three years.
BBL teams up with Haven Holidays
The British Basketball League has signed a partnership with UK family holiday company Haven on the eve of its new season.
NBA’s Cavaliers sign up new presenting partner
NBA basketball franchise the Cleveland Cavaliers have signed a multi-year agreement with Discount Drug Mart under which the Ohio-based drugstore chain becomes the presenting partner for the team, beginning in the 2013-14 season.
New York Life retains wide-ranging sports portfolio
Life insurance company New York Life has announced an extension of its extensive US sports sponsorship portfolio.
Baskets Bonn reconnects with long-time partner Deutsche Telekom
Telecommunications firm Deutsche Telekom has signed a three-year extension to its long-running title sponsorship agreement with German Basketball Bundesliga (BBL) club Telekom Baskets Bonn.
Brooklyn Nets sign up presenting sponsor
NBA franchise the Brooklyn Nets has agreed a five-year presenting sponsorship deal with SecureWatch 24, according to the New York Post newspaper.
Newcastle Eagles net naming sponsorship
British Basketball League team Newcastle Eagles has sealed a naming rights deal with construction firm Esh Group.
Amex nets NBA extension
US multi-national finance services group American Express has renewed its deal with the NBA to continue as the basketball league’s official credit card, according to the Advertising Age website.
Kaiser Permanente extends Golden State Warriors partnership
Healthcare company Kaiser Permanente has agreed to extend its presenting sponsorship deal with NBA basketball team the Golden State Warriors.