Basketball
Euroleague looking for two Premium Sponsors
Euroleague Basketball is searching for two brands to take its roster of second-tier Premium Partners to six, and aims to scrap sponsorships previously sold around its season-ending Final Four tournament and Game of the Week broadcast.
Samsung nets presenting partner spot for NBA Global Games Mexico
Korean electronics giant Samsung has agreed a deal with North American basketball league the NBA to become the presenting partner of its Global Games Mexico City 2013 event.
Boston Celtics land Sentient Jet extension
NBA basketball team the Boston Celtics have signed a three-year extension to their commercial partnership with private aviation company Sentient Jet.
Tuenti nets naming and shirt rights with Liga ACB’s Estudiantes
Madrid-based social media technology company Tuenti has agreed a deal with Estudiantes for its Tuenti Movil platform to become the official team and jersey sponsor of the Spanish Liga ACB basketball club.
Sanitas signs up for Spain’s Basketball World Cup
The International Basketball Federation (Fiba) and the Spanish Basketball Federation (FEB) have confirmed Spanish medical company Sanitas as a national supporter of the 2014 Basketball World Cup.
Bose nets French basketball partnership
France’s National Basketball League (LNB) has signed a three-year technical partnership with American audio equipment company Bose.
Infront secures Turkish basketball deal
The Infront Sports & Media agency has agreed a long-term deal with the Turkish Basketball Federation (TBF) to provide the governing body with marketing services to help increase sponsorship activity for the sport in the country.
Stanley Black & Decker tools up with CBA League
Stanley Black & Decker (SBD) has agreed a deal to become an official partner of the Chinese Basketball Association’s Professional League club competition from the 2013-14 season through to the 2016-17 campaign.
NBA’s Magic firms up sponsorship portfolio for new season
NBA basketball team Orlando Magic has announced a host of new and renewed sponsorship agreements for the 2013-14 season.
Citi banks on Dallas’ NBA and NHL teams
Financial services giant Citi has reached a deal to become the preferred credit card of Dallas’ American Airlines Center and its major league sports tenants.
Ghost Armor offers protection to Phoenix Suns
Ghost Armor has agreed a multi-year marketing partnership with NBA basketball team Phoenix Suns and the club’s WNBA counterpart, women’s side Phoenix Mercury.
New York Knicks sets sail with Norwegian Cruise Line
Cruise ship operator Norwegian Cruise Line has reached a marketing agreement with NBA basketball franchise the New York Knicks.
NBA tips off new season with Sears and Under Armour renewals
North American basketball league the NBA has renewed its partnerships with Sears and Under Armour.
Toronto Raptors bank BMO partnership
The Toronto Raptors and BMO Financial Group have announced a multi-year partnership for the company to join Canada’s sole NBA basketball team as title sponsor and official bank.
Samsung seals major NBA partnership
North America’s National Basketball Association has agreed a partnership deal with South Korean technology company Samsung.
Turkish Airlines signs on for decade with Euroleague Basketball
Turkish Airlines has agreed a five-year extension with Euroleague Basketball to its title sponsorship of the Euroleague continental club competition.
Major Energy teams up with Knicks and Madison Square Garden
The Madison Square Garden Company has announced a multi-year marketing partnership with Major Energy to make the energy supply company the official gas and electric energy partner of NBA basketball team the New York Knicks.
Kumho retains Lakers ties
The US arm of Korean tyre manufacturer Kumho Tire has renewed its sponsorship of NBA basketball franchise Los Angeles Lakers for a fourth consecutive season.